Gillette & toxic masculinity — dispatch from the gender war

David Fuller
Rebel Wisdom
Published in
14 min readJan 17, 2019

--

The new advertisement from Gillette has acted as the latest lightning rod for the culture war, racing to over thirteen million views in less than four days, but also an unprecedentedly negative reaction on YouTube with over 750,000 dislikes and highly negative comments.

--

--

David Fuller
Rebel Wisdom

Journalist and documentary maker, for Channel 4, BBC, The Economist and others — see www.davidfuller.tv or https://twitter.com/fullydavid