Because HOW is more important than WHAT, and to do better Marketing, we need better Marketing Organisations. — When we started REBORRN with Costas, my co-founder, we chose to stay away from our old job as admen and focus on helping visionary organisations thrive in the digital economy, building a different kind of management consultancy. During the past five years since we started REBORRN, we have had the…

Microsoft has shown genuine commitment to their ongoing objective of enabling every person and organization on the planet to achieve more. In their spirit of transparency, they publish an annual Impact Summary Report, highlighting the most noteworthy contributions in these four areas of change. Supporting inclusive economic growth: Includes boosting…

Back in 2020, our product team had a brainstorming session on the future of food delivery. It lasted around 8 hours in a local outdoor restaurant. This session led to the redesign of the first-ever food delivery app, in Greece, in 2021, followed by its successful acquisition by one of…

At REBORRN, bringing about impactful change through our partnerships and the projects we work on is at the top of our agenda at all times. …

Where will we work in the future? What will the workplace look like? What skills do employees and employers need to develop to adapt to the new reality? In the last few years, we’ve seen a tremendous shift in the ways organisations worldwide operate. While COVID-19 certainly pushed companies to…

This March, we “celebrated” 2 years in and out of lockdowns. Two years that changed (and will keep changing) the workplace and the way we work forever. Last year, moving out of lockdown, we failed to adjust our rituals to the new reality (which resulted in a sharp drop in…

It’s no secret that a winning value proposition is critical for marketing, sales, and, well, about a hundred more things! To get it right, a number of factors must be carefully considered, and the company’s strategy precisely outlined. — So, what happens when a tech startup, that’s on a mission to solve real-world problems, decides to rethink what it’s here to do? From a solid pitch deck and brand identity to strong customer and partner relationships, everything must be masterfully brought together under a common denominator: its value proposition.

A very interesting case came knocking on our door recently, when we were asked to help the e-commerce cross functional team of a multinational organization to better structure themselves, in order to win in e-commerce. Every company and every team has its own Team Operating System (OS) to communicate and…

As an ex-marketer turned management consultant, I was obviously honoured to address the welcome Gala of the Global Marketer Week’22 organised by the World Federation of Advertisers. …