Culture eats strategy for breakfast and REBORRN’s purpose & values.
⚠️ Note: This is Part 1of a series of articles celebrating the 3rd anniversary of REBORRN: Part 2(how we hire), Part 3(How we pay)
This September marks 3 years REBORRN, and while in human years we are just toddlers, so many things happened in the past 36 months. We onboarded more than 30 people, we met 100s before hiring them, we worked with partners we would never dare to dream of, and we learned things that made us wiser, humbler, and stronger.
When starting REBORRN, we did have a plan but we knew from the very beginning that we would be laughing when looking back at it, a couple of years down the road. And so we did.
We thought that our first market fit would be in product design offering (it wasn’t), that we shouldn’t grow to a headcount of more than 15 people (we are double that already) and that we should launch as a side business a co-working space to pay the rent for the 10-year lease that we signed for a 450sqm space in the centre of Athens, on top of our London HQ premises back when we were a team of 5 people.
At the time I write this, we have survived the pandemic, we are a remote-first company with a diverse team that represents 6 nationalities, working with clients across 5 time zones and our Organisational Design offering is the strongest part of our business, where funny enough I personally didn’t even know the term 3 years ago.
We knew one thing though; the kind of people we were looking for, and the culture we wanted to build. In the times we live in, starting with the version 1.0 of a plan and then constantly iterating is I guess the only way to move forward, but to do that you need a team that shares a strong set of values.
And that’s probably the only thing that we are proud of my partner Costas and me; the kind of people that we hired to build REBORRN, and our common purpose & values that haven’t changed a bit, since we started.
So to celebrate our 3rd year as a team, we’d like to share REBORRN’s Purpose & Values, an internal document that today goes public.
If you like what you just read, you might want to check our open positions here.
