How to hire the right designer for your ICO

Are you looking to hire a designer for your ICO? Hiring someone else to do design for your startup can be challenging and time-consuming.

The ideal candidate should be knowledgeable about the industry and needs to bring new ideas from other sectors to the table.

To help you with your search, we collected the most important features your ideal candidate needs to successfully execute his/her tasks.

This profile will help you in finding the right candidate for the position that will ensure a higher chance of success for your ICO.

The term “Designer” can refer to a wide variety of responsibilities and tasks. However, this profile will help you understand what a designer specifically needs when executing an ICO marketing campaign for your business.

Take the necessary time to carefully craft a job description and clearly define what you are looking for.

Areas of expertise

Designers come with all sorts of different approaches, expertise and hands-on experience. Within the ICO industry, it’s important to make sure that your designer has sufficient expertise in relevant areas.

A cross-disciplinary approach will increase the likeliness that the design of your ICO campaign will be in safe hands. Let’s take look to what the most important fields are concerning design.

UX Design

UX design tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand.

Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

Graphic Design

The logo and the overall design of your brand are what makes your business stand out from other ICOs and communicate with your target audience, in a way that is professional, attractive and functional.

Graphic design can create an instant connection between your customers and the services/products you are providing.

Web design

An ICO page is one of the most essential parts of the whole campaign. It’s where a short collection of your most important sources will be found. Moreover, a web page provides potential leads with a first impression.

A designer should ensure that your website serves your users and your business’ goals. Instead of just making something look “cool” you get a website presence that promotes both growth and engagement.

Where to advertise the job to?

Advertising the job is fairly straightforward. The most popular job search engines allow cryptocurrency and blockchain related blogs.

There are also a couple of websites that only have cryptocurrency and blockchain related job advertisements.

Here are some good examples:

CryptoGroups
Cryptocurrency Jobs
CryptoJobs (Telegram group)
CoinTelegraph
Monster
Glassdoor

Interviewing your candidates

The next step in the hiring process is interviewing your possible candidates. There are plenty of resources out there to draw inspiration from when it comes to asking the right questions during the interview.

Questions should aim to test the candidate’s knowledge about marketing, but also more specifically on the blockchain and cryptocurrency field.

In general keep your questions specific to your needs and to your company. This way, you’ll find somehow who exactly matches your needs.

The following examples will help you draft design related questions:

VitaminTalent
UpWork
HubSpot
UXPlanet

Don’t forget to also ask some questions related to the industry. Here are some ideas of what you can ask your candidates to test their knowledge:

• Do you have any previous working experience with blockchain and cryptocurrency related startups?
• Why are you interested in working with blockchain technology and cryptocurrencies specifically?
• What are the main differentiating factors between designing advertisements for traditional industries and for the blockchain and crypto industry?
• Where do you think designing in this industry is headed toward? Have you observed any related trends or changes?

This article gives you more insight into how you should hire the right candidate to create the best visual designs for your ICO campaign. However, you should be able to understand and interpret the answers you get during the interview. If you are not 100% sure about these matters and topics, it’s advisable to have someone to assist you eg. hiring a recruiter specialized in blockchain.