How to hire the right marketing manager for your ICO

Are you looking to hire a marketing manager for your ICO? Hiring someone else to do the marketing for your startup can be a challenge and time consuming.

The ideal candidate should be knowledgeable about the industry and needs to bring new ideas from other sectors to the table.

To help you with your search, we collected the most important features your ideal candidate needs to successfully execute his/her tasks.

This profile will help you in finding the right candidate for the position that will ensure success for your ICO.

The term “Marketing Manager” can refer to a wide variety of responsibilities and tasks. However, this profile will help you understand what a marketing manager specifically needs when executing an ICO marketing campaign for your business.

Take the necessary time to carefully craft a job description and clearly define what you are looking for.

Areas of expertise

Marketing managers come with all sorts of different approaches, expertise and hands-on experience. Within the ICO industry, it’s important to make sure that your marketing manager has sufficient expertise in different areas.

A cross-disciplinary approach will increase the likeliness that the marketing of your ICO campaign will be in safe hands. Let’s take look to what the most important fields are concerning ICO marketing.

Content Marketing

Content marketing helps to improve conversions to investing because it helps you to connect with, and educate, your possible investors.

Not only are you working on building trust and relationships towards your community, but you are also encouraging conversions by giving the community the information they need to justify an investment.

Paid Advertising & Performance Marketing

The crypto community is intrinsically digital, meaning that your marketing manager should be aware of how to do paid digital advertising on multiple advertising platforms such as native media ad networks, listing sites, etc.

The regulations and bans concerning cryptocurrency continuously change so he or she must be able to follow up on these changes and explore and develop alternative avenues to do paid advertising easily.

Performance marketing will help you track and measure how effective your marketing campaign really is and can determine its impact, down to the clicks.

Traffic Funnels

Traffic funnel monitoring helps businesses step into their customer’s shoes and see their business from the customer’s perspective.

A funnel helps reveal and solve issues within your business. Understanding of these funnels is a must to drive traffic and maintain community.

Profile

Where to advertise the job to?

Advertising the job is fairly straightforward. The most popular job search engines allow cryptocurrency and blockchain related blogs.

There are also a couple of websites that only have cryptocurrency and blockchain related job advertisements.

Here are some good examples:

CryptoGroups
Cryptocurrency Jobs
CryptoJobs (Telegram group)
CoinTelegraph
Monster
Glassdoor

Interviewing your candidates

The next step in the hiring process is interviewing your possible candidates. There are plenty of resources out there to draw inspiration from when it comes to asking the right questions during the interview.

Questions should aim to test the candidate’s knowledge about marketing, but also more specifically on the blockchain and cryptocurrency field.

In general keep your questions specific to your needs and to your company. This way, you’ll find somehow who exactly matches your needs.

The following examples will help you draft marketing related questions:

HubSpot
Interview Strategies
Morgan McKinley
WordStream

Don’t forget to also ask some questions related to the industry. Here are some ideas of what you can ask your candidates to test their knowledge:

• Do you have any previous working experience with blockchain and cryptocurrency related startups?
• Why are you interested in working with blockchain technology and cryptocurrencies specifically?
• How would you tackle the current advertising bans of cryptocurrency and ICOs by Facebook, Google, Twitter and Mailchimp?
• What are the main differentiating factors between advertising in traditional industries and in the blockchain and crypto industry?
• Where do you think advertising in this industry is headed toward? Have you observed any related trends or changes?

This article gives you more insight into how you should hire the right candidate to do the marketing for your ICO campaign. However, you should be able to understand and interpret the answers you get during the interview. If you are not 100% sure about these matters and topics, it’s advisable to have someone to assist you eg. hiring a recruiter specialized in blockchain.

If you need any consulting regarding hiring an ICO marketing manager or marketing in general, please feel free to reach out to us through Telegram. By clicking on the banner you will not only have a chance to get in touch with us, but you’ll also get access to an article about cutting costs with messenger marketing.