Why every ICO needs expert marketers for their strategy to boost their token sales
You’re deep in your marketing campaign for your ICO, but you noticed that it’s not going too well. You have done marketing for your startup before, but for an ICO specifically is way above your head. It’s important that your marketing campaign makes you stand out from the constant increasing amount of other ICO projects out there. Nearly half of ICOs are failing, for various reason, the most important contributor is that an appropriate marketing strategy wasn’t in place, something very stressful for a marketing director.
Because of our experience as a marketing agency for ICOs, we have a lot of hands-on experience when it comes down to having a marketing strategy in place for the start of the token sales and we understand its importance.
Focus on endless campaigns
So the most important factor in boosting your token sales, is having your marketing strategy in place. And there is of course different ways to do so. The most evident way to boost your token sales is by advertising campaigns, this way you attract a lot of people who then are able to invest in your project. But this is hardly an efficient way of doing things. You will attract a lot of speculators to join your community, who won’t really add any value to your ICO. This problem is caused by many agencies who put the focus too much on attracting as many as possible, while they forget about the individual journey a customer needs to embark on before deciding whether he invests or not.
Driving traffic to your campaign doesn’t necessarily translate into actually getting all of them to invest and what not. Isn’t that a shame? Because as a direct result, your potential hard cap won’t be reached and you might even end up with an unsuccessful campaign. But before you start stressing out that there’s hardly any agencies out there that focus on the individual customers, you can sit back and relax. We know just what might do the trick and how to lead your community from point A to Z without hesitating to invest in your ICO project. This will not only ensure that they will invest, but also that you’ll be able to upsell.
Not only the investment results will turn out to be a disappointment, also you won’t have a base of end users, who are actually interested and invested in your project. Those are the people you should be targeting with your campaign, because these are the more valuable investments. However, the question remains, how do you get a connection with them and how do you turn them from speculators to investors?
Customer Journey Map
Imagine having the possibility to guide your customer through a process of decision-making, where you have full control over them and understand their needs. You can pitch them content specifically written for them, release design on that, that only they will understand and you will therefore get more investments for your ICO project. That’s exactly what a customer journey map does.
Such a map tells the story of a customer’s experience, from the initial contact, through the process of engagement, and hopefully they become end-users of your product. The initial customer journey map guides everyone through different sales funnels, with carefully selected content, to get to learn more about your ICO project. This is important, because community members at the end of the day want to not only feel included, but they want to feel an emotional connection with your brand. This emotional connection gives them an incentive to invest something and something more in your ICO. The goal of a customer journey map is clear, it’s to teach you more about your potential customers.
Creating a customer journey map will give you more insight into what questions and struggles your users might have and how your project will tackle these. This is not only good for creating content and promoting your ICO, but it’s also good to have an understanding of these things while creating your strategy and business plan. A customer journey thus will not only make your customer’s understand your business, but will also make clear how your business functions in the competitive landscape.
Using customer journey maps as a marketing tool specifically for an ICO, is thus what will make your project stand out from the immense amount of other ICOs out there. Those agencies who have the expertise to help you in creating customer journey maps, will ensure that you will have nothing to worry about when it comes to your marketing plan and will guide you effortlessly to your end goal: reaching your hard cap.
Final Thoughts
Marketing for ICOs can be a pretty anxious thing to worry about as a marketing director. Luckily there are agencies out there who will be able to help you and have the know-how and expertise to guide you through a successful token sale. It’s important to understand what kind of needs an ICO project has when it comes down to marketing. Driving random traffic to your ICO project that might be interested, only results in having a lot of speculators who won’t be committed to invest in your project later on.
The answer to those issues is the customer journey map, which not only shows you what journey every individual customer you have will embark on from getting acquainted with your project to the actual sale, it will also make you understand what it is that they struggle with and what solutions you have to offer to them. Ultimately, this will not only help you to get more investments from your users, because they will get an emotional connection with your project, it will also help you to understand your own business and how you can position yourselves in the competitive landscape.
Would you like to learn how to get a 80x increase in effectiveness in your ICO marketing strategy? Maybe you should read our article about how to cut ICO costs by integrating a telegram bot in your marketing communications. Read the article by clicking the banner below.
