The Remarkable Journey of rebuy Poznań’s Social Media Team

Janina Cußmann
rebuy recommerce
3 min readSep 26, 2023

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Our rebuy Poznań’s Social Media Team (SMT)

In the bustling heart of rebuy Poznań, a group of unsung heroes are quietly changing the game. They’re not your typical corporate superheroes; they’re the Social Media Team (SMT), a group of dedicated employees who’ve transformed their everyday jobs into extraordinary adventures.

The Origin Story

Picture this: a Junior Grading Specialist, a Standardization and Training Specialist, a Grading Specialist, a Grading Team Leader, a Service Technician, and a Warehouse Employee, all performing their respective roles with dedication.

One day, an idea sparked.

What if they could do more than their “regular” jobs? What if they could be the ambassadors of rebuy Poznań’s employer brand, bringing its mission, values, and unique workplace culture to the digital stage?

Mission: Impossible (but Achieved)

SMT’s mission is nothing short of a digital revolution. Their goal? To present rebuy Poznań as the ultimate employer, especially in departments like grading, repair, and customer service. Their strategy? Crafting content that peels back the curtain, showcasing what it’s really like to work at rebuy, and highlighting the perks of joining the rebuy crowd.

“Imagine your workday in a TikTok video,” says Julia, the TikTok maestro, who seamlessly transitions from Grading Employee to video creator when the clock strikes “content o’clock.”

Unleashing the Eco-Warriors

But SMT isn’t just about recruitment; they’re eco-warriors on a mission to spread rebuy Poznań’s core values. They’ve embarked on an eco-values journey that unfolds on Facebook and TikTok. Through creative videos and soon-to-come podcasts, they’re making sustainability accessible and relatable.

Company Ties Strengthened

SMT’s impact isn’t confined to external audiences; they’re also fortifying the bonds within rebuy. They’ve got a knack for throwing celebrations and small events that put a smile on everyone’s face.

Their efforts have not gone unnoticed. Content featuring employees at rebuy in Poznań, encouraging others to join the rebuy’s circular mission, has boosted their Facebook profile’s reach. One job posting reached nearly 5,000 potential candidates.

The Rise of the Social Media Titans

But the real showstopper is their TikTok talent. Two of their TikToks have broken the internet with a jaw-dropping 2.2 million and 72,000 views. Not bad for a corporate TikTok account, right?

Natalia, the Junior Grading Specialist and wordsmith, shares the secret to their TikTok magic: “It’s all about authenticity and involving as many employees as possible. Posts like ‘What’s your work playlist?’ and ‘Lunchtime recommendations’ have hit home with our audience.”

Conclusion: Elevating rebuy’s Workplace Culture

rebuy Poznań’s Social Media Team isn’t just rewriting the script; they’re shining a spotlight on the extraordinary facets of rebuy’s workplace. Beyond their regular roles, they’ve crafted a digital identity that embodies the company’s values, engages our team, and attracts great talent.

Their triumph doesn’t just elevate our employer brand; it solidifies the bonds that make rebuy Poznań an exceptional place to work. Together, they’ve transformed the ordinary into the extraordinary, proving that when a dedicated team unites behind a common purpose, there are no limits to what they can achieve.

Join us on Facebook (https://www.facebook.com/rebuypolska) and TikTok (https://www.tiktok.com/@rebuypolska) to experience the magic of the SMT and get closer to the vibrant rebuy Poznań family! 🔄🌍 #RebuyPoznań #CircularEconomy #SocialMediaSquad #EmployeeEngagement

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