A Match Made in Heaven

We’ve known the team at Smile.io for some time. Last fall, our team visited the Smile.io headquarters in Kitchener, Canada, and (after several rounds of Canadian whisky) its been a perfect match ever since.

After sitting around swapping stories about a few of our favorite Shopify stores, we all quickly realized that loyalty and subscriptions go hand in hand. So, the ReCharge team quickly traveled back to Santa Monica and made it our goal for the following weeks to get a beta integration between the two best-of-breed apps launched.

Here’s why

The numbers don’t lie. Customers that commit to a subscription inherently have a higher LTV than a one-time purchaser. But more importantly, we realized the best customers are ones that have a relationship with your brand. Specifically rewarded repeat customers (learn more here).

According to Smile.io, repeat and loyal customers represent only 8% of traffic but approximately 41% of revenue. In addition, a returning customer spends 3x more than a first time buyer and a loyal customer spends 5x more. This loyalty boils down to continued love for your brand. So, it just makes sense to extend rewards to customers who already share the love.

“Combining the best Shopify subscription app with the interactive rewards portal of Smile.io is a Game Changer. There is nothing better than having recurring revenue and offering loyal customers great rewards.”
— Max Zitney, Co-Founder, XP Jerky

What kind of growth should I expect after introducing a professional loyalty program?

The ROI of rewards definitely takes time. For starters, you’ll need to complete the integration and create a plan on how to marketing the loyalty program to your subscribers. That said, if you optimize loyalty for your store, can you expect to improve engagement rates almost immediately. Smile.io Co-Founder, Steve Deckert, also adds, “Smile.io customers can expect to see an average of over 28% YOY sales lift and 40% average increase in LTV. We expect these results to be significantly larger for merchants using a great subscription app like ReCharge.”

How do I get Smile.io for my store?

It’s easy. First, you’ll need to be on the Smile.io Professional Plan to be able to apply the ReCharge API key to your account. Then, you can complete the integration by following a few easy steps.

Better yet, join our webinar on Feb 16th to receive an in-depth overview of how the integration works. Ask the Smile.io and ReCharge teams questions and recommendations on how to make loyalty rewards for subscriptions a success. (And, perhaps, inquire about our favorite brand of Canadian whisky!)