Advertising Your Business Is Not the Magic Pill You Think It Is
Think advertising is easy? Think again.
For most of us mere mortals, building an online business is like navigating a foggy maze.
You wouldn’t know the right path to success, and as you try out a path, you aren’t really sure what you’re doing.
When something goes wrong and sales are not coming in, who or what’s to blame? You’d spend money on web design, more research, and marketing.
Unfortunately for most people, they end up giving up, thinking the product might have no market. Or the product might not be good enough… Worse, they might not be good enough.
If you’re reading this, you’ve probably survived going through the entire Online Business Building Starter Pack: Marketing Research, Product Research, Product Creation…
Now it’s advertising time.
I bet, like most of us (yup, that’s okay, you’re normal), you were probably once tricked into thinking that this is the easiest part. Besides, all you have to do is create ads, choose the people to target, pay for the costs, and watch the sales come in, right?
Here’s usually what happens…
You learned some digital marketing, so you felt sure about what you were getting into… until you realized you weren’t.
As you start testing out what you’ve learned, you notice the ads are not converting to sales. You try to refresh your knowledge and find more and more people teaching new methods, hacks, loopholes, and strategies.
While you’re looking for a new method, making sure you’re “in the loop” with the latest marketing trends, time is running out. Advertising costs are piling up almost every hour. It’s like throwing money straight into the fireplace and helplessly watching it burn.
Everything is out of control.
All you ever needed was one thing.
You only needed to stop and understand that things won’t be as fast as they told you they would be. To take time and re-assess your understanding of what “advertising” really means.
Only when you understand the nature of advertising itself will you come to realize that no, advertising is not the fastest way to promote your product and get sales.
I know. I’ve been there before, and it’s frustrating.
Just because someone tells you they’ve made success making passive income online doesn’t mean it’s a smooth ride. I’d say it’s even harder now, with the sea of people in your niche all vying for the same spotlight!
I know people are saying this all the time, it’s almost a cliché: It’s not enough to get a site out there and put some content on it. I know you already know this but I want you to let that sink in. It’s very true.
Even if you feed Facebook Ads money, it won’t guarantee that people are going to flock to what you have to offer.
I’ve run $500 vs. $50 per day campaigns, and I tell you — the budget matters less.
Get out there with this in mind…
If you’re planning to advertise, then you need to learn a bit about the nature of advertising: optimization.
The ultimate purpose of advertising isn’t to get as many people to see your product as possible. I’d say that’s just a side effect.
The ultimate goal, of course, is to return the advertising investment through sales, but…
The nature of advertising is testing and optimization. It’s basically to know what’s NOT working. You actually pay the platform to give you people who will tell you what needs to be improved.
So if you’re advertising your landing pages and the traffic isn’t converting to sales, don’t fret. You paid for those insights.
Once you get everything optimized, that’s when REAL promotions happen. You get a few people to convert to sales, and from that data, you’re now paying the platform to get your product in front of more of those kinds of people. People who convert.
Only when things get optimized and when the platform has had made enough data to “learn” the right people to target.
The magic is when the polished products, advertising copy and pages meet with the correct target market. With the right conditions — conditions that weren’t created by a mere stroke of luck but optimization — a sale is made.
Advertising after all, is a science more than an art.
This story has been written by a human.
This has 0% AI Generated Text as scanned by ZeroGPT. I wrote this with great intentions, as I have clients who struggle a lot with advertising.
Although I support chatGPT’s potential as AI, I’m a strong advocate of written human expression.
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