From Obsession to Success: Mark Cuban’s Guide to Entrepreneurship

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3 min readMar 16, 2023

Mark Cuban is one of the most successful entrepreneurs in the world, having founded and sold several companies for billions of dollars. His insights into building a successful business are highly valued, and for good reason.

In this blog post, we’ll explore some of Cuban’s most important insights and how they can help you build a successful business.

You should not start a company unless it’s an obsession and something you love.

If you’re not passionate about your business, it will be hard to overcome the challenges and setbacks that inevitably come with starting a new venture. And if you have an exit strategy, it’s not an obsession. Your goal should be to build something that you are committed to for the long haul.

Hire people who you think will love working there. Make the job fun for employees. Keep a pulse on the stress levels and accomplishments of your people, and reward them.

Another key insight from Cuban is the importance of hiring people who will love working at your company. The culture you create should be fun and engaging for your employees. You should also keep a pulse on their stress levels and accomplishments, and reward them accordingly. This will help to create a positive work environment where people are motivated to do their best work.

Sales cures all.

Sales cures all, according to Cuban. This means that you need to have a clear understanding of how your company will make money and how you will make sales. Without sales, your business cannot survive. So make sure that you have a solid sales strategy in place and are constantly refining it.

Know your core competencies, and focus on being great at them. Pay up for people in your core competencies…and hire people that fit your culture.

Cuban also emphasizes the importance of knowing your core competencies and focusing on being great at them. This means that you need to pay up for people in your core competencies and hire people that fit your culture. Your goal should be to create a team of people who are passionate about your business and have the skills and expertise to help you succeed.

Mark Cuban’s insights are highly valuable for anyone looking to build a successful business.

By focusing on your core competencies, hiring the right people, and creating a positive work environment, you can build a business that you are passionate about and that has the potential to succeed in the long term.

Remember that sales cures all, and keep a laser focus on how your business will make money and make sales. With these insights in mind, you can start building the business of your dreams today.

As a highly successful entrepreneur and investor, Mark has accumulated a wealth of knowledge and insights that he has shared in interviews, speeches, and even in books.

Here are some additional reads that Mark recommends, which are sure to provide valuable insights into entrepreneurship, leadership, and achieving success.

  1. The Lean Startup” by Eric Ries: This book is a guide to starting and growing a successful business, using principles of lean manufacturing and agile development. Mark Cuban has praised this book for its practical advice and its focus on customer feedback.
  2. Business @ the Speed of Thought” by Bill Gates: This book is a collection of insights and predictions from Bill Gates about the future of technology and business. Mark Cuban has said that he admires Bill Gates and has learned a lot from this book.
  3. The Innovator’s Dilemma” by Clayton Christensen: This book is about the challenges that established companies face when disruptive technologies emerge. Mark Cuban has recommended this book to entrepreneurs who are trying to disrupt established industries.

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