Goodbye, Facebook. It’s over for you.

Facebook Inc., with revenue of almost $86 billion and profit of $30 billion, depends on one thing and one thing only. It is one simple thing. A pixel.

It is the one pixel which is embedded in every site you visit and in every mobile app you download to your mobile phone.

Every company wants to know their customer profile so they can find more customers like you. The beautiful thing is, that they are getting it all for free, courtesy of Facebook. And Facebook makes sure that it finds as much about you as possible.

Have you ever wondered why your Facebook profile page allows you to put your relationship status (It is complicated), your favorite books (the cheque book) and movies, or your high school? To find like-minded people to connect? Perhaps. But mostly to create a profile which this pixel ties together. The pixel tells Facebook what (not who) you are.

With one pixel, they’ve built an empire. But this point of strength has also become a point of failure. Facebook’s weakness was highlighted by Apple CEO Tim Cook at the 2021 Computers, Privacy and Data Protection conference.

Before we get to what he said, let’s look at what we can see, Apple is now emphasizing that its brand Apple = Privacy and Trust. Apple fully understands its customers, without spying on them. Instead, it…