Making Impactful Change (for Optimization)

Vivian Ngai
Apr 4, 2017 · 7 min read
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PROJECT MISSION

METHODOLOGY

THE SUBJECT

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1. IDENTIFYING USER GOALS

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User goals — the bolded ones at the top are overlapping user and organizational goals

2. DIAGNOSING THE ORIGINAL (the “A”)

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COMING UP WITH A SOLUTION (the “B”)

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A snapshot of the various versions, a lot of it was in the top half (L); and especially rethinking the organization of top nav (R)
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TESTING TIME — A vs. B — Ding! Ding! Ding!

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THE IMPACT!

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*takes a bow*
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FUTURE CONSIDERATIONS

CONCLUSIONS



RED Academy

RED is a leading design and technology school in Toronto…

Vivian Ngai

Written by

UX/Interaction Designer. www.byVivian.com | Toronto

RED Academy

RED is a leading design and technology school in Toronto and Vancouver. Our programs are designed by an experienced team of seasoned industry professionals, providing our students with the right skills, tools and personal support to get ahead in today’s fast-paced tech industry.

Vivian Ngai

Written by

UX/Interaction Designer. www.byVivian.com | Toronto

RED Academy

RED is a leading design and technology school in Toronto and Vancouver. Our programs are designed by an experienced team of seasoned industry professionals, providing our students with the right skills, tools and personal support to get ahead in today’s fast-paced tech industry.

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