Why I never use SWOT analysis

It is a too simple tool for such sophisticated tasks as strategy

Design thinking and strategy

Why do designers often work on a C-Suite level?

Strategy is about today

Don’t let yourself be too distracted by the future

Strategic thinking trap

You will change your future as soon as it comes

The danger of seeking certainty

The future is creatable

Business success is a fluke

Why case studies don’t work

Reducing waiting times as a strategy

Don't miss a business opportunity

Creating by destroying

Create new customers’ values by eliminating redundant things

Don’t rush to bury touchscreens

We will still need them for some time

Used-based pricing and strategy

The customers don’t want to buy. They want to use