How would you explain the term “strategy” to a child?

Strategy as an act of creativity

And it implies mistakes and failures

Strategy is dead. Long live strategy!

Red and Yellow strategy

Strategy practice

Difficult questions about business consulting

And (maybe) some answers

Design thinking and strategy. Part two

Customers as a source of inspiration

The secrets of customer research

The art of asking indirect questions

Mission statement — typical mistakes

Does your mission statement do its job?

Time as a strategic weapon

Sunday thoughts

Why sticking to SMART goals may be a big mistake

When it comes to strategy

Foresight practice

Looking at the past as a way to see the future

The future is a…