Strategy As an Organization’s Nervous System

Control the feedback loop

This is my last long read on Medium. From now on, all long reads will only be published in my free newsletter, which you can subscribe to via the link. Soon all newsletter subscribers will receive my mini-book on strategic thinking for free. On Medium, I will only be publishing daily short posts.

Christopher Columbus didn’t intend to discover America.

In 1492, his BHAG, a Big Hairy Audacious Goal, was to find the western sea route from Spain to India and China.