Bosch India shifting Focus from Hardware to Services and Data
Bosch is pursuing a “3S” strategy: sensors, software, and services
Bosch in India is boosting its beyond-mobility business with smart solutions based on growing infrastructure and consumer demand. Over the last few years, beyond mobility solutions have gained 35 percent and have contributed significantly to the company’s turnover.
“Our business is in a process of profound transformation from a hardware focus to models that focus more on services and data. We have the capability to develop greenfield technology that can power industries in a new-age manner,” said Soumitra Bhattacharya, Managing Director, Bosch Limited and President, Bosch Group, India.
Bosch’s initiatives in India are leading it into new verticals with digital solutions in the core. Fuelled by the impetus from the Indian government amid structural reforms, such as the Goods and Services Tax (GST), the country is undergoing rapid transformation as well. It is changing conventional business areas to digital by transforming businesses beyond mobility.
“The key to success will be partnership with local players to drive connectivity forward and a localised strategy to meet consumer demand,” said Soumitra Bhattacharya.
Digital power tools
Bosch is providing localised solutions for the Indian market with new business models, such as rental power tools and digital services for customer support, channel partners and sales force.
Security solutions for smart cities and connected transportation
The company’s security solutions, such as intelligent cameras, public address systems and other technologies, are helping cities solve the urban transportation and safety issue by providing seamless digital platforms.
Personalised home appliances
Bosch is becoming a Hardware Plus company and is reiterating its commitment to India by offering personalised home appliances and digital services. Bosch Home Appliances will invest 100 million Euros over the next 3 to 4 years into personalised solutions, brand building, strengthening its technology centre, and setting up a robust refrigerator factory to bring its technology to India. With localised offerings in the household appliances area, Bosch is transforming itself into a Hardware Plus company.
Customised energy solutions
Bosch Energy and Building Solutions (BEBS) is offering services for commercial and industrial facilities, to decrease their energy consumption. The company also offers value added solutions for easy monitoring and controlling of energy consumption.
Bosch facilities transform into smart factories
A key component of Bosch’s beyond mobility offerings is Industry 4.0 technologies. Bosch is building smart factories with the focus on automation, digitalisation, AI and IoT that are boosting productivity, quality and safety. Bosch follows a dual-strategy of being a leading user and provider of Industry 4.0 solutions on the market and is thus well placed to build an ecosystem of business and technology partners to create affordable digital solutions for SMEs and customers.
Future fuelled by robotics and automation
Bosch is gaining increased relevance by implementing robotics and automation solutions that augment its smart manufacturing and connected industry solutions in the country. This is being achieved by developing solutions that include collaborative robots, IoT and machine learning. With its goal to make the “Factory of the future” a reality, Bosch India is partnering with OEMs across industries, and also implementing robotics and automation solutions across its manufacturing facilities, to deploy modern solutions that are improving productivity and safety.
Innovation hub
The company is turning itself into an innovation hub for the world by developing solutions based on AI, Blockchain, sensors and other futuristic technologies to build sustainable ecosystems across industries for the future. Bangalore is one of the global innovation centres for AI solutions and transformations are being driven through Bosch’s “3S” strategy — where it uses sensors, software and services. Bosch’s innovation accelerates this growth with robust distribution networks, India-specific innovations, consumer centricity, and lastly, by entering new market segments.
Enterprise digital transformation
Its digital consultative arm is using the 3S’s — sensors, software and services — to enhance existing products and processes a all industry domains. As the company operates under its Lead User-Lead Provider strategy, Bosch perfects digital solutions by first running them at its own plants and facilities, and then partners with customers to enhance their products and processes with the help of digital technology and new-age solutions.
