Lexus Design Award India — Now Open for Entries
Lexus India has announced the second edition of the Lexus Design Award India (LDAI).
This year’s participants will be judged across a breadth of categories, on how their creative ideas incorporate three fundamental principles from the Lexus brand: ‘Anticipate’, ‘Innovate’, and ‘Captivate’, as well as how their design anticipates the needs of tomorrow’s society.
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. Six Prototype Finalists will be invited to New York to receive advice from various acknowledged professionals to develop a prototype of his/her submitted Work. LEXUS will cover the prototype production costs up to 3 million JPY.
Launched last year, the Lexus Design Award India (LDAI) seeks to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. The inaugural LDAI received over 700 entries, with 268 entries from the professional design community and 439 from students. Elephant Design Pvt. Ltd. won the Grand Prix award for the Designer/Design House of the year in 2018. Last year’s creative theme for the Lexus Design Award 2018 was “CO-,” a Latin prefix meaning with or together in harmony.
Judging criteria 2019
- Anticipate: Does the concept and design anticipate not only the needs of the user experience, but the needs of society?
- Innovate: Does the design demonstrate new thinking and originality in its proposal and execution?
- Captivate: Is the design intriguing and compelling when realized in concept and execution?
Entries at the Lexus Design Award India 2019 will be judged across 12 categories: Client or Self-Commissioned Work — Product Design, Furniture Design, Packaging Design, Textile Design, Craft Design, Design Thinking, Public Utility Design, Lifestyle Accessory Design, Design for Social Impact and Business Impact of Design; Conceptual Work — Student Category and Open Category. Participants are allowed to submit up to 5 entries per category.
Winners from the 12 categories will receive Lexus Design Award India trophies designed specially by Michael Foley, and the winning works will be promoted by Lexus India on digital media and Lexus Guest Experience Centres in Bangalore, Mumbai, Gurgaon and New Delhi.
The 12 winners will qualify for the Grand Prix prize, awarded to the Designer / Design House of the Year. In a first, entries from the 2 conceptual work categories (Student Category and Open Category) will also be considered for the Lexus Design Award 2019, the international Design Award held worldwide by Lexus International. The winners from the 2 conceptual work categories will be invited to the Lexus Design Event, at the Milan Design Week 2019.
The winners of LDAI 2019 will be announced in early 2019. The judges for the award will comprise noted designers from India and will be announced by October 2018. Additionally, the panel will also have a member from Lexus, who will support the team in the judging process.
Applications and entries for the Lexus Design Award India are now open with the deadline for submitting entries being the 28th of October 2018. Details of the Lexus Design Award India 2019 can be found at www.lexusindia.co.in/en/discover-lexus/lexus-design-award-india.
“We are thrilled to announce the second edition of the Lexus Design Award India, and invite entries from the immensely talented Indian design community. The Lexus Design Award India is rooted in the brand’s values of sustainable design, and is our endeavor to provide the participants with a global platform to showcase their exemplary work,” said P B Venugopal, President, Lexus India.
“Lexus believes that design thinking is fundamental to bring the right solutions to the various problems faced by society, and the Lexus Design Award India has been crafted to recognize and reward excellence in design, ergonomics, sustainability, technological superiority and responsible consumption; the core philosophies of the Lexus brand. Making the world a better place through design has been the program’s purpose and now, in its second year, the 2019 award makes that objective clearer under the directive of ‘Design for a Better Tomorrow’,” the company said in a statement.
Application period : 07 September — 28 October, 2018
Guiding Principle : Design for a Better Tomorrow. Anticipate. Innovate. Captivate.
Judges / Mentors : To be announced by October 2018
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