Samsung Opens its Largest Ever Mobile Experience Centre in Bangalore

Samsung Opera House to be used for Innovation, Lifestyle, Entertainment and Culture events

Samsung Electronics today opened of its largest ever mobile experience centre in Bangalore. The iconic Opera House on Brigade Road has been renovated and restored to house the company’s largest mobile experience centre in the world.

The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years. On the inside, a modern experiential space has been developed with extensive use of modern technology.

Samsung Opera House in Bangalore

Samsung Opera House will showcase differentiated product experiences, built around Samsung’s philosophy of #DiscoverTomorrowToday. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally.

Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” said HC Hong, President & CEO, Samsung SouthWest Asia.

The largest mobile experience centre in the world has been opened in India less than two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year,” the company said in a statement.

Samsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators. The Home Appliance zone will have a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens.

Samsung will have the biggest ever display of accessories, including cases, covers and power banks, on a 24-feet wall at its largest mobile experience centre in the world. Here, consumers will be offered unique customization options for accessories such as installation of military strength skins for screen protection and 360 degree body protection. They can also get laser engraving done of any design or content on the mobile covers they choose from. There will also be a range of Harman Kardon, JBL and Samsung audio products to choose from.

Samsung Opera House will also have a fully functional customer service center and is equipped with high-speed public wi-fi.

One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.

For those who enjoy the thrills of kayaking or rowing, a not-to-be-missed VR experience is awaiting them. Fitness enthusiasts can cycle through scenic Europe, racing alongside a friend.

Consumers can also pre-book the Centre’s home theatre zone for watching movies and shows with their families.

Samsung Opera House is aimed at becoming the innovations, lifestyle, entertainment and culture hub of Bengaluru with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the sprawling plaza area, round the year.

In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung’s first R&D centre was set up in 1996 in Bengaluru. Today Samsung R&D Institute, Bengaluru (SRI-B) is the Company’s biggest R&D centre in the world, outside Korea. SRI-B has been contributing to global products as well as local innovations under Samsung’s ‘Make for India’ initiative.

Samsung has over 180,000 retail partners and 2,100 Samsung brand stores spread across the country.