Launching red:Hotel

At redBus we are passionately dedicated to building products and services that enhance the experience of bus travelers. Many of our initiatives like live bus tracking, bus ratings and review, rest stop details, dropping point alarm and many others are all aimed at bringing the joy of bus travel in India. We had launched our hotels category, 2 years ago and continuously worked towards customizing our offerings to cater to the accommodation needs of bus travelers. A bus traveler has unique requirements in comparison to other segments —

  • Most of our bus travelers reach their destination early in the morning
  • Buses drop travelers at multiple drop points across the city
  • Accommodation needs of a bus traveler also vary depending on the destination

A significant portion of bus travelers on redBus are traveling for work or leisure. A critical requirement is a place to stay that offers an early morning checkin as well as being located close to their bus drop points. We conducted multiple research studies and identified that a bus traveler also faces issues in finding a place that is clean and hygienic and comes in the budget. Thus a 6AM checkin, clean bed & bath with a money back guarantee became the core proposition of our certified hotels — red:Hotels!

However red:Hotels is not just a yet-another-hotel-certification-programme. The entire experience of someone booking and staying in a red:Hotel has been thought through in detail. All this culminated into revamping and entire experience for red:Hotels. Here are some of the important changes that we took for red:Hotel certified properties

  • All red:Hotel properties offer 6AM Checkin at nominal charges
  • All hotels are handpicked by us after making it go through a rigorous quality check broadly around cleanliness, location, staff and early checkin feasibility
  • Good quality photos highlighting the locality, room decor, hotel ambience as well as bathroom. The photos are focused on being honest and capturing the reality rather than over-hyping the hotel!
  • We provide rich curated content about hotel neighbourhood and proximity to key landmarks
  • We also collect info about hotel dining facilities, languages that staff can speak and noteworthy aspects about every hotel
  • Our 100% money back guarantee reassures the customer that together with hotelier, we will deliver what we promise!

All the above aspects have been packaged in a very nice and hotel intuitive booking flow

We strongly believe that red:Hotel certification is just the beginning of how we can create specific value offering for our core customer segment — The Bus Traveler. Our journey has begun and we will continue to innovate for the long road ahead..

Do book a red:Hotel property and let us know about your experience!