SOFO 2020 Has Arrived

Sun’s Out Fun’s Out Storyboard Teaser and 4 Tips for Success

Published in

Redemption Plus

4 min readSep 7, 2023

We have the perfect prizes for you to start getting your redemption area ready for the rush. But first, some Spring Break Survival Notes:

Get set up on Rapid Reorder™

Rapid Reorder is a reorder solution that streamlines your ordering process and ensures your redemption items are never out of stock. Rapid Reorder™ works with most card reader systems to automatically add redeemed merchandise to your cart for review.

Why use Rapid Reorder? Using Rapid Reorder saves customers an average of 45 minutes a week in ordering time, all while giving them control over what product ends up in their assortment. This will be crucial when you’re to-do list is packed over Spring Break.

For those who are already on Rapid Reorder™, great job! You’re dedicated to running your redemption program efficiently.

Get your employees trained:

Having a concise and consistent way to train staff when hiring a lot of new employees at once helps ensure a consistent guest experience at your center.

Unfortunately, redemption typically falls to the bottom of the training list. Your redemption space is likely the last stop your customers will make in your center before leaving. It’s important your employees are training on how to deliver a great guest experience while still being a good steward of inventory and the display upkeep at the same time.

Redemption Plus offers a free online course on redemption basics. This course would be great for any seasonal help you may hire for Spring Break. It covers merchandising best practices, display upkeep, crane and merchandiser game upkeep and more!

Annndd speaking of customer service….

A word from those who matter: According to a 2017 family travel survey by NYU, customer service can go a long way for traveling families. This is what one survey respondent had to say on what makes the biggest difference when on vacation:

“Just the generosity of others. I have a large family and going anywhere is a handful. It’s the kindness of others that gets us through the process.”

Whether you’re in a tourist location or not, this quote shows the importance of good customer service and what it means to those who will be visiting your center.

Utilize storyboards:

“Storyboards” are ready-to-order prize assortments, based on performance data. How can Storyboards help you run your business? Simple: Storyboards help you make quicker decisions and save time when planning your redemption display! After all, why make 20 decisions when you can make one?

Storyboards allow you to buy a bundle of SKUs all in the same theme.

Where to start: Our new Sun’s Out Fun’s Out Storyboard is a category of products that promote outdoor family activities and will appeal to customers who want to extend the fun they had in your center.

We’re turning up the heat with the arrival of this year’s Sun’s Out Fun’s Out Storyboard!

Introducing our newest Sun’s Out Fun’s Out Storyboard: SOFO is full of activity-based and outdoor toys. There are two options for you to choose from 8- and 16-square feet. There are 13 SKUs in the largest option and decrease from there. If you don’t have a space large enough in your display you can change the arrangement of the storyboard or incorporate just a few items in your “flash” area.

The SOFO Storyboard is heavy in the Trader Redemption Range. This is important for your center because with Spring Break comes destination-type customers. Meaning, the majority of people coming to your center will spend all of their tickets as opposed to saving for another visit. This Storyboard will give them fun, outdoor items to redeem while on break.

SOFO also has items that appeal to the other redemption ranges — the Super Suction Catch Game for Impulse Players, and the Narwhal Pool Float for the Savers and beyond.