Why Your FEC/BEC Needs Blind Bags đ
A new era of collectibles
âCollectibles were a top contributor to toy industry growth last year (posting 33% growth with $1.8B in sales, per The NPD Group), and they are expected to maintain their popularity in 2017âŚCollectible toys help children develop lifelong skills, including social skills (when negotiating and trading with friends), organization skills (as they maintain their collections), and perseverance (not giving up on the âhuntâ).â â Toy Industry Association
Weâve seen many collectible items infiltrate the lives of children throughout the years all over the world â baseball cards, PokĂŠmon cards, Hot Wheelsâ˘, breakfast cereal prizes, Happy MealÂÂŽÂ toys â and today welcomes the new trend of Blind Bags.
Weâve been talking trends a lot recently and the important role they play in your redemption and incentive programs. Itâs time for you to get to know more about Blind Bags.
Blind Bags: A collectible toy in a foil, non-transparent package
Blind Bags are a âtrend snowballâ â not only are blind bags themselves a trend, but the trinkets they hold inside are trend-centered, too. The blind bags in our current stock include My Little Ponyâ˘, Super Mario Brosâ˘, Guardians of the Galaxyâ˘, Five Nights at Freddyâs⢠and more! If youâre trend savvy, you know these are all popular themes right now.
Element of Surprise
There are thousands of videos on YouTube of people opening up blind bags and enjoying their surprises. Fans of blind bags love watching others open their blind bags just as much as they like opening their own.
This enjoyment is perfect for you and your redemption program. Letâs say a guest redeems a blind bag and is excited about what she finds inside. Odds are her friends are going to want that thrill of opening a surprise also. The anticipation and desire to collect all the characters is what keeps them coming back again and again.
The Prize Performance Breakdown
Top performing customers of Redemption Plus who offer blind bags to their guests order â on average â $168 worth of these items per month.
That equals out to about 56 blind bags per month with an average price of $3 per bag. If youâre willing to try implementing a blind bag option in your redemption program, we suggest ordering an inner of two different bags. Most of our bling bags come in either 20 or 24 items per inner. This will give your guests a couple of items to choose from.
Merchandising Blind Bags
These âtrend snowballsâ go well with other trendy items on your wall. For example, My Little Pony⢠would go wonderfully in a generic unicorn section (read why unicorns are popular here). Not only do they go along with the theme of unicorns, but the licensed My Little Pony⢠blind bags would also enhance the perceived value of this section of your wall.
In addition, Blind Bags will always work into any other licensed or trendy section of your wall like our Movies & More Storyboard.
Blind Bags and Trader Players
Although blind bags can appeal to all ages and genders, we do see a particular target audience that just canât get enough of them:
- Spends roughly 250â1,250 Tickets
- Will âTrade Upâ and play longer for select prizes rather than settle
- Plans to win a particular prize before gaming
If you have any other questions about the Trader Player or their favorite Redemption Range, give one of our Value Architects a call, or visit PlayerTypes.com to learn about our evolving Player Type System.
What surprise will your guests open up next? If youâd like to include blind bags in your redemption program, but donât want to go at it blindly (see what we did there?) talk to one of our Customer Success team members. Theyâre always happy to help you see your redemption program more clearly.
This article is by Tabatha Bender, Connection Crusader at Redemption Plus.
Insights Empower is a collection of thoughts & insights to inspire, educate and connect the Family Entertainment & Bowling Center industry. From the team at Redemption Plus, est. 2017 đ
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