Novel interaction
In order to increase the brand character of the webshop show its place in the offline and online shopping experience, an interactive object is placed on the homepage of United Wardrobe.
The current homepage features a grid of popular products, which can be scrolled through when the mouse is moved over the grid. This could be seen as an interesting digital version of window-shopping: walking down the street and glaring at all the fabulous clothing that shops put on display. In that respect, United Wardrobe can be seen as a large shop with an almost unlimited amount of clothes, sold by individual sellers. So how can a digital visitor window-shop this?
We propose to show a grid of diamond shaped images which flips through popular products at random. First of all, the aesthetics connect more to the brand: the triangular shape from the logo is used. Next to this, the scrolling image grid wasn’t very user friendly (the item you want to click scrolls away simultaneously) and a rather uninteresting, straigh-forward manner of showing products. The new grid moves on its own already, attracting the user with its movement to start explore the products on sale.
When a user sees an interesting product, the diamond can be clicked. This will show a bigger image of the product and its price. It won’t open the product page yet, it’s just a way to quickly find out a bit more about the small image the user sees. When the enlargement looks promising, it can be clicked again to show the product page. By providing this ‘in between’ detail look, the user can look around more freely at a faster pace.
That’s what it’s about in the end, providing a way which attracts and holds the attention of the user. Resulting in longer visitis of the site.
