We decided to make some real changes for redi, starting with our visual identity.
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This is our new brand guideline — a visual and written narrative of our shared vision of our project. Keeping intact the core idea that blockchain technology can further accelerate the digitalization of renewable energy, we have added layers of new and unique propositions to fully capture the “boundaryless” potential of the synergy between energy and blockchain, of what may be possible when we “transform energy data to value”.
visual identity
Our main goal was to become dynamic and courageous. Rather than trying to absorb and mimic bits of the current trends and themes, we stayed true to our essentials and transformed our brand identity to portray a vision for a sustainable and innovative data-driven future for energy.
We are still among only a few select projects and a collective of professionals empowering real technological solutions for the renewables landscape by incorporating seamless integration of blockchain and DLT. We are evermore committed to bring about ready-to-utilize solutions into the renewable energy industry — starting with the ever-soaring solar market. Keeping true to this core idea, we drew inspiration from the philosophy that the bountiful resource of solar can empower endless possibilities.
tone & theme
Escaping away from the unidirectional ways of communications, our new color system incorporated our commitment towards sustainability, transparency and trust. At the same time, we have added new dimensions of innovation, challenge, and revolt to our visual narrative.
communication
Our real goal behind this revamp is not merely to freshen up outdated visual elements, but to communicate our renewed commitment towards aspiring to technological innovations. From now on, more than ever before, we strive for greater transparency, openness, and trust — to achieve greater opportunities from transforming energy data to value.
Stay tuned for greater changes to come on our official website & renewed project vision documents.
