Top 5 reasons why you should run a Design Sprint in your organization
A Design Sprint is super-efficient when you have an important decision to make, or if you are at a crossroads. It can save you a lot of time and money. Usually, meetings take a lot of time, you can’t gather everyone to the same meeting, so the product development process gets longer and longer. People tend to disagree with each other, have different opinions on things and you can’t progress fast as you would wish. The Design Sprint solves all this mess by gathering all relevant people in the same room for two days, hear all of the ideas, all relevant pain points and you take a decision together. It’s quite powerful.
When validating a new business idea
This could get stressful. Before you spend a lot of money on an idea you are not sure is valid, we recommend running a Design Sprint and test it first.
Using the Design Sprint, you will be able to validate your idea much faster and with less risk. If you have a business model and you are not sure if it’s relevant, get your team together, agree on which problem you want to focus, suggest a solution and test it with users.
The Design Sprint helps you learn a lot more quickly and efficiently about your business
When improving an important aspect of the product
If that’s a big problem you are trying to solve, or wish to add a big new feature to your product, a Design Sprint
When your team is having a hard time to align
Many teams suffer from this problem. We are all quite familiar with this issue. We start a new project, we are sure that we know what needs to be done to make this project succeed. The problem starts when we try to gen an alignment between cross-functional teams and even from different members on our team.
Each person thinks differently. It’s nearly impossible to get all the relevant people in the same room at the same time. Even if we do the impossible and get everyone to attend our meeting, even then we are facing many challenges. Sometimes it doesn’t even need to be super hard challenges. It takes one loud person that takes over our meeting and does not let others express themselves.
The Design Sprint methodology will help you and your team get the alignment you need. It’s part of the process. All participants get to be heard and you end up with a solution that will be tested on real users in just a few days.
When planning a new product
When starting a new product, each member of your team has a different approach to how you should build it. It could get messy really quickly. You have a lot of waiting to do between meetings. Even when the meeting is already taking place, you don’t always get the opportunity to present your idea. The Design Sprint process lets all participants suggest solutions.
Another crucial problem is that sometimes companies decide without testing it on real users. This is super dangerous since you might take all the company down with you throughout this mistake. Millions of dollars are spent on an idea that wasn’t verified in the first place with real users.
When you have a complex problem
Sometimes it’s hard to decide on the solution when there are too many options and the problem seems to be too complex. The Design Sprint methodology lets you offer different solutions and decide to test one of them in just a few days.
This is really helpful and cost-effective. If this idea turns out to be a bad one, you have only spent a few days on it and not months of work and money.
Whether you are freelancers or working in an organization, there’s a lot of value in using this methodology as part of your work process.
Thank you for reading!
If you have any questions, you can read more here.
