Wix vs WordPress, which one should you choose?

Shehan Malik
Redot
Published in
4 min readMay 26, 2021

So you want to build yourself a website and if you have already done your research you might have come across both Wix and WordPress as your top options. So which of the two is the best? Let’s find out.

Efficiency

When choosing between website builders, efficiency is one of the first things that you should consider. Wix is a straightforward and smooth platform that anyone can use. The entire editing process is visual and changes can be made there and similar to Microsoft Word and PowerPoint. Wix is awesome at designing a tailor made website for yourself based on artificial intelligence. If you wish to make changes, elements can be resized and moved merely with a click. On the contrary, you won’t find a drag and drop page builder but multiple menus in WordPress. The recently launched Gutenberg editor has improved the experience but you’ll still have to switch pages to preview your work which can get slightly annoying. Simply put WordPress has a more complicated system as pages need to be built from scratch. This is a plus if you know your way around coding as you can customize nearly anything to suit yourself. At the same time, this can be time-consuming to learn. Therefore when it comes to efficiency, we can definitely give it to Wix by a huge margin.

Cost

Wix and WordPress use different methods for pricing but they’re definitely comparable. Wix offers a free basic website builder. But with ads stapled on your website and no custom domain, your audience won’t be impressed. Starting from four dollars a month you’ll get everything that you need including hosting themes and storage in the seven premium plans offered. The Wix app store isn’t covered in the plans though most of the apps are free. On the other hand, WordPress requires you to have to pay for each extra feature that you may need. Hosting providers like Bluehost charge around 10 USD per month. The cost increases as your add when you add plugins to your website. Still, this allows for more flexibility as you can choose from more contract durations and spend only on the features that you need. When it comes to the price both are at a tie.

E-Commerce support :

If you’re looking to start an online business you’d be interested to know which website builder is better for e-commerce. When using Wix all you need to do is sign up for an e-commerce plan. You’ll find a built-in e-commerce engine and then you’re going to be able to modify the main store page. This includes managing order stock statistics. There are more third-party apps available in the app store that can be used but they do only add to the cost. WordPress is a little bit different in comparison. It uses e-commerce plugins instead. The most commonly used option is Woo-commerce and it puts forward multiple features for you. When it comes to SEO WordPress is better as it offers plugins such as Yoast SEO. Hence WordPress is the best if you want more visibility in search engines. The conclusion is that WordPress is a more powerful and flexible option. Safe to say that WordPress takes the lead when it comes to e-commerce support.

Data Portability:

It’s good if you can transfer your website data at any given time. Wix offers very limited support here. You will have to download all other photos, videos, and pages as well. In WordPress data transferring is extremely easy. Just one click and all data would get transferred. The WordPress database can fully be backed up and various plugins are available to allow the migration to be seamless. After that’s done you’ll be able to move the entire website to a new host. If you do expect to move your content in the future choosing WordPress is the go-to platform. So WordPress gets another one. Now we get to last but not the least.

Customer Support:

If you happen to get stuck on your website building venture you’ll need to support from somewhere to continue work. Wix offers around-the-clock customer support in all their plans and some plans include VIP support which gives you prioritized treatment. The team can be contacted via phone or by email. Multiple guides can also be found on their website. As there are few compatibility issues on Wix, you will get quicker solutions. As WordPress is an open-source software they don’t have a dedicated team. Instead, you’ll find millions of posts on the web. The platform has a large active user base. This means that you can get help from skilled developers and you can easily find solutions to common problems. However, for a personalized experience Wix support teams will always be at your disposal. For customer support, we give it to Wix.

Conclusion

So, with the features we have analyzed both the platforms have scored even. The last word is, whether to go with Wix or WordPress totally depends on your requirement. If you seek ease of use, Wix is the go-to option, while you need more flexibility, WordPress could be ideal for you.

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