Designer Spotlight: Scott Lambridis
Meet Scott, our Director of UX
Tell us your bio in a single sentence:
Why did you join Redshift?
Before Redshift, I spent five years building a UX practice at a digital healthcare agency called Eveo. I loved our team and the fact that user-driven design was being embraced throughout the company. Plus, we worked on — and shipped — many products that I was proud of.
After a few years, I realized I was ready to tackle new problems outside the medical field. I had a great working relationship with Redshift Principal David Westen and Creative Director Steffan Schlarb from a previous company, and they offered me a role that came with plenty of responsibility and independence, which is a tough combination to beat! Redshift was just starting out with only a handful of designers so I was excited about the camaraderie that comes with working with a small team.
Tell us about a project you’re especially proud of.
In 2013 Google was planning to open a flagship retail space in Austin for its new product Fiber. More than a store, they wanted it to be a gathering space where people could participate in creative workshops and enjoy cutting-edge interactive installations. The challenge was, how would people know what to do when they entered the space? And since everyone has a phone in their pocket, what role could a mobile app play in enhancing the retail experience?
They left it to us to figure out the answers. After some fun studio brainstorming sessions, we came up with an idea using NFC beacons positioned at key installations in the store which would unlock new features in the Fiber Space mobile app; in this way, the app acted as a digital guide to a physical space, giving visitors an extra layer of information as they navigated and discovered new areas of the store.
Finish this sentence: “Great design is…”
so simple no one notices.
What advice would you give to designers who are just starting a career in UX?
Embrace your curiosity, and don’t be afraid to ask questions. And if you can, learn how to build things. It’ll make you a better designer. Plus, you’ll make friends with the engineers who’ll help you build what you design.
What 📚 are on your nightstand these days?
Well, to start with, there’s a draft of my second novel, which is called Death & Love. It’s a love story about two medical researchers sent to a remote island village to investigate a local psychosis featuring a murdering Wendigo. 👿❤️
Outside of my own work, I’m a pretty voracious reader (aim for 52 books/year). Currently, I’m reading The Collected Stories of Franz Kafka, Literature Class by Julio Cortazar, an early Japanese novel called The Gate by Soseki for my NYRB book club, and the Providence comic book series by Alan Moore.
Where will UX design be in 5 years? What trend or development are you most excited about?
Who knows?! UX design is about understanding people, and making sure you create what they need, and that will never change.
As for trends, I see two big challenges. First, there’s the technological advancements that will necessitate new ways for humans to interact with information. This includes things like VR, machine learning, and AI. Like all technical achievements, they each have their own challenges in terms of how we make them simple, elegant, and transparent to a user who simply wants to get something done.
Second, I think people expect more from digital products and experiences. We expect banks and insurance companies to offer best-in-class UX. Businesses want enterprise software to have the same polish as consumer facing apps. At the same time we’re seeing the emergence of the Internet of Things — which means we expect a consistent design language across a whole range of different devices. The challenge for UX design in the future is to make this a coherent experience.