Big data, can it make a difference for you?
There are many aspects of our lives that we are constantly trying to improve, both at home and at work, for example, improving our health and fitness, moving home or implementing a new business strategy.
Whatever your goal, the key to success is the ability to make informed decisions based on an understanding of your options. The ability to extract, process and utilise the most important information is fundamental to that understanding. However, in a world where limitless information is just a click away, this can be a time-consuming and overwhelming exercise. Without the necessary tools, we are often forced to make decisions based on only snippets of information which do not necessarily tell us the whole picture.
We are becoming increasingly more digital in the way we live our lives and, in the process, we are generating a vast and ever increasing pool of data about ourselves and the things that we are interested in.
Most parts of our lives are now analysed collectively and individually, used to determine when and where you see advertisements. Driving from A to B can now be done for us, by self-driving cars, using a vast array of data and sensors to monitor traffic and their environment. Quant trading makes investment decisions based on the analysis of market patterns. However you don’t benefit from your big data. Analysing your monthly spend still requires you to manually create spreadsheets. Classifying emails and clearing your inbox still requires manual effort.
This pool of data is rapidly increasing and IoT (Internet of Things) devices are your next big source. Your fitness tracker will tell you to drink more water and your boiler will tell you when it breaks down. To deal with this overload of information, we will need tools to cope and currently there are no tools that allow us to extract actionable insights from our various sources of data or to automate these.
Artificial Intelligence and Machine learning are no longer just pipe dreams of great writers. Recent developments mean computers can beat humans when playing unstructured games such as Go. Such technology could be adapted to understand your data sources, learn from them and deliver actionable insights and potentially act on your behalf.
Solving this space requires a simple way to connect these cutting edge technologies with your sources of data and that’s what Redsift is. Redsift is an engine in the cloud that allows smart programs to securely and continuously be deployed against your data, to reduce your information overload and cut through the noise, allowing you to see important insight and focus on what matters most to you.
Intrigued?
We are handing out a new batch of invites for our early access program in the coming months and we would love to see the interesting Sifts you can come up with. If hacking your own data and potentially creating solutions that can help thousands (or millions) of other people sounds interesting to you, why not register here for early access or email us?
