Reef x LD Capital Announcement

Reef is excited to announce an investor spotlight with LD Capital one of Asia’s earliest organizations focusing on investing in the blockchain field. LD Capital has been actively investing in blockchain companies since 2017 with 100 Million AUM. LD Capital has successively discovered and invested more than 200 companies such as: QTUM, Vechain, EOS, Omesigo, Stellar, IOST, AELF, Algorand, Loorping, Carry, Lition, Quark Chain, Metadium, Mobile Coin, MXC, Sero, Tezos, IPFS, STPT, Celer Network, BitTorrent, Top Network, Ankr Network, Canaan Mining(Nasq CAN), Polkadot, Avalanche, Cartesi, Cere Network, Stafi, DHedge, Oasis Lab, Coda, Reef, DeFiner and more.

Kinsa Durst (Reef Finance): Hi there, thank you for joining us today. Why did you decide to invest in Reef Finance?

LD Capital: There are three main reasons why we invest in Reef Finance. First of all, there is a great team behind Reef Finance. We are huge fans of the Reef finance team. They are all block veterans with the right set of skills. Secondly, Reef Finance provides excellent solutions to resolve the pain points of DeFi. It increases the cross chain liquidity of DeFi protocol and lowers the barrier of entry. Last but not least, Reef Finance is built on the Polkadot ecosystem. We are quite optimistic about Polkadot. We view Reef Finance can be the leader in this domain.

Reef: How does the price of Bitcoin affect the DeFi hype cycle as well as things like PayPal establishing cryptocurrency services and the upcoming U.S. elections?

LD Capital: We’re bullish on Bitcoin. To provide liquidity during COVID pandemic, governments around the world eased and continued easing monetary policy. Billions of dollars flow into the financial market. Besides traditional investment, investors and companies put more and more weight in the crypto market. Many fortune 500 companies and institutional investors increased their investment and holdings in the crypto market. In our point of view, in the short run, the surging bitcoin price has a negative impact on DeFi as DeFi holders may convert their DeFi position to Bitcoin. In the long run, the amount of Bitcoins locked up by DeFi will keep increasing. Simultaneously, This will also lead to the increase of TLV, regardless of the change in bitcoin price which is good for DeFi adoption.

Reef: What are some of your other portfolio companies?

LD Capital: Blockchain is a rapidly changing industry. To thrive, we need to adjust our investment philosophy quickly. We have different investment strategies every year. In 2017–2018, we focused on infrastructure layer of blockchain（public chain and protocol） such as：QTUM, Vechain, EOS, Omesigo, Stellar, IOST, AELF, Algorand, Loorping, Carry, Lition, Quark Chain, Metadium, Mobile Coin, Tezos, IPFS and more. In 2018–2019, we believe only companies with income streams can survive from bear market then we focused on investing in Crypto Exchanges and Media Firms such as: MXC Exchange, BitMax Exchange, HBTC Exchange, BKEX Exchange, Billaxy Exchange, Hoo Exchange and more. In 2019–2020, we invested in DAPP and DeFi such as：Stafi, DHedge, Reef, DeFiner, Meter and more.

Reef: What is your advice to companies looking to attract more users in the DeFi ecosystem?

LD Capital:

We have three suggestions.

Lower the barrier of entry and keep user requirement minimal.

Try to embed to public chain other than ETH

Convert non-crypto user to crypto user via user education.

Reef: What are some tips around newcomers into the DeFi space regarding their ability to get up to speed quickly?

LD Capital:

1, Don’t FOMO, DYOR(Do You Own Research) before buying any DeFi coin. 2. Make sure you fully understand all the basic blockchain knowledge (contract, private key, gas etc) before using any DeFi product. 3. There are a lot of scammers in this space, so always invest with what you can afford to lose. 4. Subscribe to the KoL channel to get the latest updates of industry.

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About Reef:

Reef is the first cross-chain DeFi operating system built on Polkadot. With a seamless user interface, Reef offers its users a smart liquidity aggregator and yield engine that enables access to liquidity from both CEXes and DEXes while offering smart lending, borrowing, staking, mining through AI driven personalized baskets.

For more information about Reef, or to join our team, Please contact us at: info@reef.finance

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