Reefic Partners with The Great Fundamentals to power the rewards program for brands like Wingstop, Majapahit

The Great Fundamentals became the first full-fledged, operational F&B restaurant company partner within the Reefic Protocol.

The Great Fundamentals Sdn Bhd (GreatFUN) established in the year 2017, has quickly become a serious player in the industry with the wildly successful Fuze in operation; and it has also since secured Wingstop’s master franchise rights for Malaysia and opened 3 outlets within 9 months period. With the latest success of The Majapahit @ Arcoris, GreatFUN has proven to be on the right track to success.

Reefic Protocol, a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and GreatFUN, a leading operational F&B restaurant company, today announced a first-of-its-kind partnership to power Reefic.

Loyalty program abandonment is a grave concern and major challenge for most businesses. With this in mind, Reefic Protocol, a connected loyalty ecosystem is offering a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies. To do so, Reefic Protocol is combining its platform with the expertise of GreatFUN, a leading operational F&B restaurant company in the food & beverage businesses.

These two companies will now deepen their relationship even further with an extensive strategic cooperation that covers several areas, including a loyalty program partnership and coordinated marketing.

The common objective is to develop cross brand rewards program and consequently drive real value to GreatFUN’s brand network while deepening loyalty and engagement opportunities for their shared customers.

About The Great FUNdaMENTALS Sdn Bhd

The Great FUNdaMENTALS Sdn Bhd owns and operates FBE (food, beverage & entertainment) establishments including a fast casual restaurant brand; a restaurant & bar brand; and a club brand. The name The Great FUNdaMENTALS aptly describes the essence of the company; focused on laying a strong foundation for the company in the FBE market and ensuring that the fundamental purpose of the company is maintained — to deliver fun experiences to consumers through its brands.

Delivering FUN is in the core of GreatFUN’s ethos; the management team’s vast experience in the entertainment industry and their keen appetite for fulfilling market demands have made them the leading curators of concepts which deliver fun — a quality everyone can resonate with. The key people behind GreatFUN have had experience in building and rolling out more than 100 outlets across both homegrown brands and international franchised brands.

GreatFUN is a full-fledged, operational F&B restaurant company, and its management team possesses the core competencies to set GreatFUN for great success. Their current portfolio includes WingStop, Majapahit, Tail & Fin, Nest as well as various bars and pubs.

Reefic Protocol expects to announce more strategic partnerships in future, as it continues to create innovative alliances for the benefit of its customers.


To find out more about GreatFUN and its portfolio, visit their brands on:

Wingstop Malaysia: https://www.facebook.com/MyWingstop/
The Majapahit: https://www.facebook.com/TheMajapahit/

About Reefic Protocol

Reefic is a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.

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