re:compass #27: Captive Audience 🕸️

Navigator for events during 26–31 October 2020

Aiste Lehmann
Oct 23 · 6 min read
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First time I came across term ‘captive audience’ was in a discussion with a friend about those peculiar prices at the airports. Seriously, 11 euros for a small Mozzarella sandwich?! Are you kidding me?

Well… You can try to find something cheaper at the next gate. Venture to another terminal looking for better deals. But unless you have time, patience and an inclination to make particularly bad decisions (such as taking a trip to the nearest city), finding a cheaper sandwich is simply not possible.*

In a way, attendees are the ‘captive audience’ at in-person events. Anyone who had to wait 3 hours in a registration line for Web Summit will readily admit: jumping in and out of a large conference is simply not an option. And even for the small events it is highly disruptive and works against interest of attendees who want to make best from their time there.

The challenge for virtual events is that their attendees aren’t really captive. Work still happens, no matter if you are attending from the office or your home. Bad meeting is just one click away from being terminated (hey, just blame the internet issues), and if the keynotes are not very captivating, YouTube or Netflix is just one tab away.

There is somewhat generally accepted but unspoken agreement to blame attendees for not freeing up their schedules and failing to utilize opportunities that online events offer. But maybe survival of this industry depends on the organizer’s ability to capture their virtual attendees’ attention.

* Does not apply to the small minority of frequent travelers who have access to business/VIP/senator lounges where they can eat all the sandwiches and drink wine for free 🥂

📎 Western Balkans Digital Summit

When: 2020 October 26–28
Access: free
Type: online conference
Location: Tirana, Albania

Here at re:event we are committed to connect with less discovered startup ecosystems. Western Balkans Digital Summit is one of opportunities to meet key players that are driving digitalization and entrepreneurial efforts in the Western Balkan region. While traditionally focused on high-level regional dialogue on digital transformation, event will offer virtual networking opportunities and exploring possibilities of building partnerships with the private sector.

💸 MoneyFest

When: 2020 October 26–29
Access: free
Type: online conference
Location: New York, USA

Money20/20 is organizing their very first virtual MoneyFest: an exclusive glimpse of the highlights of what would have brought you at their live shows in 2020 (if Covid hadn’t had other ideas). And guess what? It will be available for the entire money ecosystem to enjoy, streamed live and on demand. Tune in for live studio production with expert commentary and insights and listen to 100+ industry insiders delivering business-critical intel. Money’s greatest minds are hitting your screen, ‘nuff said.

💼 SHIFT Business Webstival

When: 2020 October 27–28
Access: €45 — €375 + VAT
Type: hybrid conference
Location: Turku, Finland

SHIFT Business Webstival 2020 main event is built to bring people together and to challenge your thinking. Due to the increasingly alarming corona situation in the region, the board and the team have decided to turn the entire event production virtual, thus SHIFT becomes Business Webstival and takes place at a virtual 3D event platform, Virbela. The two stages with keynote presentations and roundtable discussions take place in the virtual venue, and all participants will have their own 3D avatars. Having an exclusive group of Finnish and international experts coming together for two days feels like a dream at times of restricted traveling. SHIFT challenges you to do intelligent business for the futures — join the show!

🌠 RuhrSUMMIT 2020

When: 2020 October 27–28
Access: €29 — €209
Type: online conference
Location: Bochum, Germany

ruhrSUMMIT, Germany’s largest B2B start-up event, is putting the concentrated startup scene in the spotlight online. The conference boosts own virtual exhibition area and puts a strong focus on matchmaking and networking, particularly helping agile startups to get exposure and meet investors. Experience the latest technologies and trends of the digital world and learn best practices at keynotes and table discussions. Boarding passes start at €29 — time to grab yours!

📢 Start-up Talk with EPIDEMIC

When: 2020 October 28, 16:00 CEST
Access: free
Type: online session
Location: Ljubljana, Slovenia

ABC Accelerator is organizing a workshop for innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies. During one and half hour session, Nika Kristina Butina, two time startup founder, will share her experience running the Boomerang app, which allowed more than 300,00 users to make real money playing video games, and Epidemic’s journey for fundraising during coronavirus times.

⛰️ Startup Summit

When: 2020 October 28–29
Access: £58.80
Type: online conference
Location: Edinburgh, UK

With over 50 world-leading experts, a virtual exhibitor marketplace filled with all the support and connections you need, interactive workshops and networking, Startup Summit is the place for ambitious entrepreneurs and their teams. Join the event to hear from some of the most successful founders and executives around, brush up your skills in expert-led workshops and connect with the people who can take your business to the next level.

💖 Product Up

When: 2020 October 29–30
Access: free
Type: online conference
Location: Amsterdam, Netherlands

FrontendLove is organizing their very first product conference for startups, scaleups and product owners looking to learn from their peers and grow their business covering a wide range of topics: from starting a business and scaling it up, to customer acquisition, product development, team management and many more. Product Up is a community-driven conference bringing the Dutch community together to learn from entrepreneurship leaders as they are taking the virtual stage.

🖖 Future Human

When: 2020 October 29–30
Access: €41.81 — €221.35
Type: hybrid conference
Location: Dublin, Ireland

Silicon Republic, Europe’s leading tech news service, brings you Future Human, the evolution of their successful Inspirefest, and the first major tech event to go Hybrid in 2020. From the stage in our purpose built studio in Dublin, we’ll be beaming out to homes and offices around the world in October. Many of our speakers and collaborators will be live on stage in our state-of-the-art studio, with all the requisite physical distancing and sanitization in place, while overseas speakers will be dialled in seamlessly to the stage and moderated by our amazing team of chairs and moderators.

👋 Startup Touch

When: 2020 October 29–30
Access: $0 — $75
Type: online conference
Location: Tbilisi, Georgia

Startup Touch is a virtual conference connecting startups from Central, South-East Europe & Central Asia — with global investors, accelerators, and enterprises. There will be Crash Tests and Pitch Nights, workshops about fundraising, scaling to various markets, and getting through COVID-19 crisis, as well meetings with investors and ecosystem connectors. And even an online afterparty in the evening! If you are curious about startup landscape from Central Europe to Central Asia, it is a must-attend event for you. Although we are all missing out on the amazing Georgian wine in the online version…

🏚️ Meet the Changemakers

When: 2020 October 30, 18:00 CET
Access: free
Type: in-person meetup
Location: Berlin, Germany

If you are in Berlin next weekend, count yourself lucky: Impact Hub Berlin is organizing ‘pecha kucha’ style and Halloween themed meetup for the the social innovators. Programme offers a mash-up of the four minute presentations, open Q&A sessions and networking with spooky cocktails on offer from their in-house bartenders. (oooOOooOOoh)

re:compass is a weekly event navigator for entrepreneurs in the tech industry. Subscribe to receive the guide to your inbox every Friday or join re:compass calendar to have event recommendations right next to your schedule.

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