4 Must-Have Ecommerce Features
If you want to attract online shoppers and ultimately drive conversions, your shop needs to focus on these 4 things.
1. Mobile-Friendly Experience
People may purchase more on desktop, but mobile-purchases are growing everyday. Besides, the numbers show that potential customers tend to discover your site and browse on mobile first, then purchase later on desktop.
What does this mean for you? Simple. It means you need to make sure your ecommerce site is optimized for mobile. Think of it as putting your best foot forward and making a great first impression. If a customer’s first impression of your site is that of an unintuitive mess when browsing on mobile, then good luck on getting them to come back later to purchase anything.
2. Special Offers On The Site
Advertising special offers or deals on right on the top on your landing page helps create a sense of urgency in a potential customer. A customer may be more apt to buy if he feels like he’s taking advantage of a special limited-time sale. If your company has ongoing promotions, consider creating a dedicated landing page for that particular deal.
3. Don’t Blindside The Customer With Shipping Costs
People don’t like to be surprised when the time comes to check out and complete the purchase. In fact, unexpected shipping costs is one of the leading causes of cart abandonment.
This is why it’s so important to be upfront and transparent with customers. Be sure to display estimated shipping costs for the customer as early as possible during the checkout process. You don’t want potential buyers making it all the way to the end of the process just to get hit with an extra $15 worth of shipping costs at the finish line. That’s a surefire way to turn people off.
4. The Human Element
Want to create lasting bonds with your customers? Want them to actually come back and buy something else? Of course you do! Customer retention should always be a top priority.
One of the most efficient ways to create a lifelong customer base is to engage with your customers on social media. By interacting with them you’re showing that there’s a real human behind all the “Buy this!” “Special offer!” messaging. Starting conversations with customers on social is a great way to position your brand as a company that not only cares about the people buying the product — but also takes an active interest in them and what they’re saying.
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