Affiliate Marketing Myths You Shouldn’t Believe
Gather ‘round, friends. Today we’re going to be debunking the most common affiliate marketing misconceptions.
1. The More Affiliates You Have, The More Money You Make
Yeah, no. That’s not quite how it works, though on the surface it may seem like it. Merchants shouldn’t necessarily by wondering how many affiliates they should have in their program before they start making money. What they should be focusing on is finding out which affiliates are driving the most traffic to their site.
Having a million affiliates is great and all, but it doesn’t mean much if they aren’t active. By using an affiliate tracking program, you’ll be able to tell who your top performing affiliates are, which ones are actively driving traffic, which ones are actually creating conversions, and all the other relevant data you need to know to make informed decisions.
2. Once You Launch An Affiliate Program, Sales Will Start To Pour In
Ah, if only life were that easy. The truth is launching your program is only half the battle. Generating revenue from an affiliate program takes time, effort, and management. While we aim to take most of the headache out of affiliates management by tracking everything and simplifying payments, there’s still work to be done on an affiliate manager’s end.
In order to make an affiliate program work, you’ll need to be in close contact with your affiliates. Consistent communication will be key. You may need to keep blogger affiliates up-to-date with relevant product information so that they can actually write a post or keep your affiliates in the loop with the latest promotions and upcoming deals.
If you want your program to succeed, you need to put in the time.
3. If Your Business Isn’t In A Popular Niche, Don’t Even Bother
Yikes! Not only is this last myth ridiculously pessimistic, it’s downright untrue. While the most popular niches tend to perform better at affiliate marketing, that’s not to say that your company can’t benefit from as well. With smart management, a killer strategy, and the right affiliate software just about any company can find some success in their market.
Just don’t make the all-too-common mistake of trying to force your company into a bigger niche if don’t have any interest in at particular market. Make your own niche work. Don’t turn your brand into something it’s not.
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