Have A Subscription Business? Here’s Your Quick Holiday Cheat Sheet
We recently chatted with our friends at Recharge Payments about how subscription businesses can make the most of the holiday season.
Here are a few quick must-know holiday tips to help your subscription service thrive during the holidays!
Create A Dedicated Landing Page For The Holidays
One of the most important things you need to do is create a holiday landing page. This page can be used to advertise all of your holiday savings, deals, promo codes, and should provide a sense of urgency.
It’s also key to make sure people can actually find your holiday landing page. They shouldn’t be wasting time navigating around trying to find out what’s new for the holidays or what kind of discounts are available. Make sure they arrive on that holiday page first.
Treat Your Loyal Customer Base
While pivotal to offer potential holiday subscribers a deal or promo code, you shouldn’t neglect your current loyal subscribers. Be sure to show your gratitude to the people who have been subscribed to you all year with their own special holiday discount or code. By rewarding recurring customers with a discount, you’re effectively giving back— and helping to boost retention.
Reducing Post-Holiday Churn
All these holiday conversions are great! But you know what isn’t so great? Watching the new subscribers you picked up during the holiday season start to churn after a few months. Luckily, there’s a few things you can do to reduce this.
By using ReCharge you can decrease post-holiday churn rates by allowing your new customers to manage and modify their subscriptions. By enabling them to see upcoming delivery dates — and even change them— customers are given more control. It’s little enhancements like this that will make your subscription business more user-friendly and less cancel-worthy.
Hungry for more holiday and post-holiday advice this season? Fear not! Our Coffee Time newsletter will help keep you in the loop.