How Will Affiliate Marketing Look In 2017?
This is going to be a big year for affiliate marketing. Here are some of the major trends you can expect to start seeing.
It’s All About The Coupons
Customers love a good deal, and using coupon codes to save cash is no different. More and more merchants will start offering their affiliates unique coupon codes to help promote their site and ultimately drive revenue.
Turning Your Customers Into Affiliates
One of the quickest and easiest ways to start building out your affiliate program is to get your customers to start referring their friends. Don’t be surprised to see more businesses looking to lower their cost-per-acquisition and start implementing a system to turn their existing customers into affiliates.
It’s actually extremely simple to implement with Refersion’s post-purchase channel. After completion of an order customers are given the option to become affiliates like so:
Offering your customers a commission in exchange for referrals is a simple and effective way to quickly expand your network.
A Surge Of Influencer Marketing
Creating meaningful and lasting connections with influencers and promoters will continue to gain in importance. And not just any old influencer — but specifically content creators. Content remains one of the most powerful ways to increase brand awareness so be prepared to see a lot of bloggers morphing into affiliates for certain brands. Merchants should consider partnering with an influencer that’s not only going to advertise their shop with a tweet, but actually create shareable content and worthwhile user-reviews revolving around their product.
Prioritization of Mobile
The research show that customers will visit a site up to seven times before making a purchase. And while most of these purchases are made on desktop, most of the initial browsing and visiting is done via mobile. The amount of mobile traffic is only going to continue to grow in 2017. That’s why it’s important for both brands and their affiliates to make sure their prospective customers’ mobile experience is smooth, fast, and seamless. Think of it as making a great first impression.
Want to learn more about this year’s most important affiliate marketing trends? Be sure to grab your issue of Coffee Time!