The Secret To Approaching Social Media Influencers

It looks complicated, but it really isn’t. We promise.

When it comes to marketing, the importance of perfecting your social media strategy cannot be overstated. But while posting witty GIFs, liking the right tweets, and being that charming combination of casual and informative all play an important role, there’s one pivotal step that can’t be overlooked: approaching influencers.

In a nutshell, social media influencers are the people who we all wish we were. These individuals have large, loyal followings. Virtually everything they post is met with a high level of engagement, as their dedicated audience hangs onto their every word.

Today’s savvy consumers like to avoid “intrusive” ads at all costs, which makes influencers one of the best avenues to get a product or service in front of more eyes. After all — 90% of consumers trust their peers’ recommendations.

So, how can you go about approaching these influencers? Rest easy, because we’ve compiled a short list of everything you need to know.

Make Sure You’re Targeting The Right People

Influencers are more apt to get behind your cause if you’re actually offering them something they’re interested in. In the business of selling beauty products? Reaching out to someone that posts makeup tutorials could be advantageous. Figure out your niche and stick with it.

Make Them Notice You

Get on the radar of influencers by strategically commenting on their work and sharing their posts. When the time comes to approach these influencers, they may tend to feel more comfortable in helping somebody who has shown an understanding and appreciation of their content and audience.

Sound Like A Human Being

Lose the habit of copy and pasting the same email to every person you’re reaching out to. You should be personalizing each of your messages, including making references to the influencer’s past work, interests, and social posts. Everything you send out should have a human touch.

Treat Influencer Marketing Like A Relationship

You can’t simply ignore an influencer after he or she promotes your product or service. While you technically are “selling” to them, simply viewing the whole process as a sale is missing the point. The goal should be to foster good relations and create a list of people who you can tap into for promotional support. It’s important to keep the lines of communication open.

These simple tips should help you avoid getting ignored by the big guys. Now get out there and start working on your influencer strategy! We’re rooting for you!


Oh and P.S. — if you want to learn more about the ins and outs of influencer and affiliate marketing, then be sure to snag your free copy of Coffee Time!

K