Your Black Friday And Cyber Monday Ecommerce Checklist

Whether Black Friday and Cyber Monday get your blood pumping or make you break out in a cold sweat, one thing’s for sure: they’re some of the most important days in business.

We here at Refersion have put together an essential checklist of the most important Black Friday and Cyber Monday steps. Ecommerce businesses — if you want to make the most out of the holiday season, then take heed!

1. Start Promoting NOW

You shouldn’t be waiting until the day hits to start sending out promotions and messaging about your various sales. You need to start getting the word out through social media and influencers. Your customer base shouldn’t be going into Black Friday and Cyber Monday totally blind, unaware of what to expect.

Potential buyers need teasers to help boost excitement and build anticipation. Research shows people are already planning on what they’re going to buy now, so why not give them a sneak peek of what’s going to be on sale?

2. Don’t Forget To Make Coupon Codes

Make sure you’re creating plenty of event-specific coupon codes e.g. “ShirtsBlackFriday”. With Refersion, you can create personalized coupon codes in no time.

3. Upload Themed Creatives

It’s the holiday season, so going all out is a must! Uploading creative banners that showcase your holiday sales are key. Oh and p.s.- Refersion lets you upload image banners in seconds AND they’ll automatically update on your affiliate’s end as well.

4. Give Your Affiliates Something To Work With…Like A Gift Guide

Let your affiliates know what kind of deals you’re planning on offering and which products will be on sale. Curating a gift guide for your affiliates is one helpful idea. This will ensure that they’re are promoting the most important products.

Also, don’t shy away from creating blog posts or sending out messages that highlight your products and promotions.

5. Test Your Server’s Capacity

Make sure your website can handle the spike in holiday traffic. There’s nothing more frustrating than watching your website go down during Black Friday and Cyber Monday.

6. Try To Pitch Your Way Into A Gift Guide

If someone is putting together a holiday gift guide in your particular niche, it’s worth trying to get in touch with him or her. Finding your product on a must-have gift guide is a great way to drive traffic and sales.

7. Inventory Prep

This may be obvious but it is, unfortunately, sometimes overlooked. Make sure that you have enough inventory for the increased holiday demand.

8. Broadcast Your Deals On The Homepage

When Black Friday and Cyber Monday come around, your visitors should immediately see the latest deals and sales in your store when they click on your site. Creating a landing page dedicated to Thanksgiving sales is a must.

If you use Refersion, you can also replace existing dynamic banners so they go to a holiday themed sales page. Your new banner will automatically (and conveniently) be replaced on your affiliate’s site.

9. Take Advantage Of A Sales Increase With Refersion’s Post-Purchase Channel

’Tis the season to build up your affiliate program. And what better way to do it than by using our Post-Purchase widget?

It’s a great way to turn your customers into affiliates and with the increase in sales during the holidays, now is the time to take advantage of it!


Looking for more essential holiday tips this season? Never fear! Our Coffee Time newsletter will help keep you ahead of the game.