Ad Teardown: Aventador LP 750–4 SV | Lamborghini

A look at Lamborghini’s ad for the Aventador LP 750–4 SV.

Ad Details

Producer: Lamborghini
Runtime: 2:06 Seconds
Published: March 3, 2015

Test Results

We tested Lamborghini’s ad with our male audience in the US and Mexico. Here’s what we found out:

• Predominant emotion evoked: 😂 Joy
• Overall audience engagement: 👀 84%
• Most emotionally engaged audience: 🌎 Hispanic or Latino

Key frames where engagement and emotions evoked were at the highest

Key Moments

• 0:09 secs: An open straight road.
• 1:04 secs: A road hazard that the Aventador has to swerve around.
• 1:10 secs: A close up of what looks like boiling water.

Qualitative Data

What did viewers like the most about the ad?

• The car.
• The video was split into 3 parts like a story.

What were viewers most critical of?

• The scene kept looping like they didn’t have a lot of footage.

Here’s the full report

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Originally published at www.refineai.com on December 5, 2017.