Ad Teardown: LeBron James Fearless | Intel

Intel’s take on building trust in autonomous vehicles

Courtesy of Intel

Ad Details

Producer: Intel
Runtime: 0:38 Seconds
Published: Oct 6, 2017

Emotions evoked over time

Test Results

We tested Intel’s ad with our diverse US Millennial viewer audience.
Here’s what we found out:

• Predominant emotion evoked: 😂 Joy
• Overall audience engagement: 👀 79%
• Most emotionally engaged audience: 🌎 Hispanic or Latino

Key frames where engagement and emotions evoked were at the highest

Key Moments

• 0:11 secs: LeBron sees that there’s no one in the driver’s seat
• 0:21 secs: LeBron is visibly freaked out by the driverless experience
• 0:27: LeBron shouts out the window his intention of keeping the car

Qualitative Data

What did viewers like the most about the ad?

• LeBron James
• Legacy company working on emerging technologies

What were viewers most critical of?

• LeBron’s acting skills (🤕 ouch) — we know we can count on you in the court though.

Here’s the full report

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