The Weekly Roundup #1
Having received a lot of feedback from our international community saying that a written roundup is preferable to video for its ease of translation, we will now be bringing you all the weekly news from The Reflect Foundation in an article released every Monday. This transition has taken a little consideration which left a gap last week while we gathered our thoughts and adjusted our workflow. This TWR will catch you up on all the happenings of the past fortnight which has been absolutely packed with events.
Since the recent explosion in our volunteer numbers we have split up into focussed teams in order to streamline workflows and realise the communities goals in the most efficient way possible. All of the individual team chats are centred around the T2 Telegram group where all the team members can come together to develop ideas and collaborate with all the other teams.
Our weekly format here will be to bring you reports from all of the team leads on current projects and progress so you can get an aerial perspective of what’s been happening and where we’re heading.
Let’s dive in…
Marketing
I wanted to start with marketing this week as this has been a major focus for us recently and much of the work of the various teams relates to it in one way or another. Everyone in this community donates their time for one reason; they believe in the ecosystem that is being built here and the incredible capability it has. However, this comes to naught if no one hears about what’s happening in our corner of the cryptoverse and for this reason we have begun a major marketing drive to raise awareness and bring more people in our direction.
This has taken a number of forms such as advertising on Coin Signals, a crypto focussed Telegram channel set up by professional traders and analysts which currently has over 20k active members.
Gem Collectors TG channel stands at 13k members and this is where The Foundation recently held an AMA hosted by Bill Grimes. This was something of a unique AMA in that it covered the entire ecosystem as opposed to just one token, giving our representatives a great opportunity to expound the full capability and intentions of the community while demystifying it’s complexities to newcomers.
Lastly, the marketing team has also been working on SEO across the board, ensuring everything is well oiled and that all The Foundation’s public faces attract as much traffic as possible and increase exposure.
Socials
These guys have been coordinating with our in-house marketing team as well as bringing in an external organisation that has been driving traffic to all of our socials and providing a valuable outlet for all of the content that has been created. This means new adverts, memes and instructional videos that have been made for the ongoing drive. The external team has also been sharing all of our tweets to a wider audience.
We have a new RFI video being released today on TikTok and YouTube as well as creating new animated NFT’s and soon we will be launching our Instagram channel.
Community Engagement
The week before last saw the launch of our V2 Roadmap for Q2/Q3 with some pretty exciting things on the horizon and a number of goals already being completed. Namely, the Reflect concept originator and developer, Morpheus, handed over control of all social media accounts and websites, ownership and control of RFI/ELE smart contracts, and the ability to call their functions to the Foundation. This is the last step in turning the Reflect ecosystem into a fully decentralised protocol that is entirely community run. This is Reflect making his own sandwiches and heading off to big school.
Now that we have the keys we will soon be looking at an updated website more befitting of an ecosystem and community of this calibre and we’re dropping the term ‘Frictionless Yield’ in favour of ‘Smart Money’ which you may have noticed if you’ve been spending time in the public TGs. This is a way of removing barriers to understanding by simplifying the branding message and increase traction among new entrants.
This department will also continue to engage with all three TGs as well as priority third party groups, delivering new and existing content to constantly aid understanding and benefits of the overall ecosystem.
Graphics
The graphics team have brought on several new members over the last two weeks and have been working closely with Marketing in creating content to be used across the board. This means working on the website theme which promises to be fun and engaging, animated logos for use on socials and elsewhere as well as having completed a number of assets for the Holder Finance x RFI launch (more on that later).
Apps
Great progress has been made in this department on the UX of the Reflect Asset Manager with the first clickable prototype not too far away.
Partnerships
We’re so excited to be able to bring you the news of three partnerships in this roundup:
The last couple weeks has been the final stretch of the bridge between the Enreach presale and its Uniswap launch. The gravitas of this IDO and its implications for RFI/ELE can’t be overstated; the use cases that Enreach will provide for these two are powerful and many, with some breaking all new ground in the DeFi world. The creation of the RFI Bond being one example; a risk free bond built around RFI that will expose holders to the global bond market which currently stands at a cool $120T in value (yeah that T stands for Trillion)!
Holder Finance is stepping in to help reduce the pain of Etherium users, the dreaded gas fees. Some clever integration allows users of the protocol to trade through Uniswap while benefitting from gas savings as well as allowing limit orders to be placed on any listed token. The recent partnership will see RFI listed on Holder as a tradable asset, exposing us to a much greater demographic of professional traders as well as to those with smaller budgets.
Finally, RFI is being listed on MXC, a CEX providing spot, leveraged and margin trading, PoS services and ETF trading among a wide user base distributed around the world.
All in all its been a great week but putting things in perspective we can honestly say that this is just the beginning for the Reflect Ecosystem. Big things are brewing and the coming weeks look to be no less promising than the last with lots of positives to be unveiled.
We’ll see you back here next week for the latest TWR.
If you have any questions you would like to submit to the team you can follow the link below to fill out the questionnaire and we will pick several of the best to be answered either in the public TG or in a live stream. Announcements on this will be made soon.
https://docs.google.com/forms/d/1E0VZqhZ23907hApIlP14CqqiruFVeKhw-GxIs1A9t5E/edit
Reflect:
🐦https://twitter.com/ReflectFndtn
☎️ https://t.me/reflect_finance
👾 https://discord.gg/MVeyS2DKa8
Elevate:
🐦 https://twitter.com/elevatedefi
☎️ https://t.me/elevate_community
Enreach:
