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Ego Vs Identity

Improving awareness

Mike Rubini
Reflections on Sound
2 min readSep 22, 2013

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We are in the Globalization era. Although the process of globalization can be misleading, it has undoubtedly helped to unify the world, the markets, merge people together and increase the circulation of ideas, languages and popular culture. The key is to unify.

“Unify” can mean waving the same flag, connecting different people or having something heterogeneous become homogeneous. The risk of a system of unbridled globalization, which is a system of unification and agglomeration without distinction, is conforming to the “herd,” as Nietzsche warned us years ago.

I think there should always be a need to preserve our identity, our essential nature, and express ourselves, what we are. That should be a primary need for everyone.

Some of the most tangible shapes and forms in which globalization manifests itself in everyday life are the Internet, advertising, fashion, and the expansion of world markets. Because of globalization we can celebrate Hallowen in Italy, taste Napolean pizza in NYC, and eat Chinese in Naples. All these experiences are very common in today’s world and I think that ultimately they improve the quality of our lives because they increase the possible choices we can make.

The watchword is to preserve our identity while dissolving our ego. I think every human being is unique and we are all artists, in our own small way.

I’m not arguing about Freud’s structural model of the psyche. I’m basically identifying ego with our personality and self-confidence, and identity with awareness: “I’m aware, and I’m aware of my awareness right now, which means I’m self-aware.”

What is the purpose of an artist today? Artists are called upon to give a vision of the world through their art that is filtered by their own identity and experience. The ultimate goal is to express what we have in our subconscious, in our inner self.

To express ourselves and change people for good, we are called to lower our psychological barriers and be aware that we are all equal in this world even though each individual is unique, with his/her own experience and culture.

Thanks for reading,
Mike.

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P. S. If you want to connect just follow me on Twitter.

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Mike Rubini
Reflections on Sound

Running 5+ SaaS in parallel at https://rubini.solutions — Italian entrepreneur👨🏻‍💻 and jazz player 🎷 — Known for building fast ⚡️