Parabolic Trough Collector (image courtesy of

Beyond Tomorrow

Going around in circles.

A vital key to this future is the Circular Economy based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. Our post-war economic model meant that we assumed it was ok to design waste and pollution into our products and services. It turns out that it’s not ok but the good news is that this is a design issue and perversely it’s possible that the same market forces that got us into a mess may get us out of it. Read on.

Generation Z to the rescue.

There are 2.5 billion people aged 9–24 years of age on our planet today, so called “Generation Z”. To put that number into perspective; when I was born in the 1960’s there were just over 3 billion people on the planet in total. Generation Z are about to become the world’s largest consumer group and then they will come to power. Every generation has its calling and this one has a plan to save the planet. Not coincidentally the icons of this generation include the 17 year old environmental activist Greta Thunberg and the 22 year old education activist Malala Yousafzai. Both responsible for spearheading global movements for change.

Market forces?

Forgive my idealism here but corporations chasing Generation Z dollars are going to have to rethink their goods and services because in the Pepsi challenge; the one that doesn’t screw the planet is going to win.

The Fourth Industrial Revolution

You would had to have lived in a cave to have missed the hype on this. Ongoing technological progress means that we have entered a new industrial revolution characterised by advancements in artificial intelligence, automation, gene-editing, neuro-technological brain enhancements, biomimicry and much more.


-- is a transformative learning consultancy based in London & New York founded by Graham Brown-Martin and William Rankin

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