Our Definition of Regenerative Business
The word ‘regenerative’ means creating the conditions conducive for life to continuously renew itself, to transcend in to new forms, and to flourish amid ever-changing life-conditions. This primary principle underpins life-affirming leadership and organizational development, where our organizations help rather than hinder the logic of life. This goes beyond traditional CSR initiatives and sustainability as it is not primarily aimed at reducing negative impacts created by the current mind-set; rather, it is a move in to an entirely new mind-set, a ‘new way’ of being-and-doing in business and beyond.
With this regenerative logic: externalities become opportunities for additional value creation; waste of one output becomes food for another; stakeholders become partners to engage with through authentic communications and reciprocating relations; linear-thinking is replaced with systemic-thinking and circular economics; resources are not simply managed and controlled for short-term gain but perceived holistically in the wider context of the inter-relational matrix of life; rather than exploitation through manipulation we open-up into ‘right relationship’ with all life. Differing needs, perspectives, conflicting views and emotional dissonance are not avoided but given the space for something to be revealed through the tension into right relation. This is all about learning to become more human, while also focusing on the day-to-day reality of a profitable vibrant business.
- Giles Hutchins and Laura Storm
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