Reasons to Invest in a Seed-stage Startup (case Rehaboo!)

Valeriya Kushchuk
Rehaboo!
Published in
4 min readOct 12, 2020
Rehaboo! Active gameplay screenshots: different exercises

As an early-stage investor, whether it’s a seed round or a Series A round, I carefully measure price against risk against potential reward. And these days, I routinely see great deals in both rounds.

But sometimes it’s better to be lucky than careful.

Source: Why Seed-Stage Investing Is Better for You by Andy Gordon.

As a seed-stage startup, we at Rehaboo! always have a pitch ready about how disruptive our solution is and what potential the market has. But we understand that investors we talk to are worried about the risks, as they should. We can show you the investor deck and answer the questions… and on top of that, two of Rehaboo’s current investors share why they believe in the startup. Let’s go!

Meet Antti Pellinen and Jukka Aho, entrepreneurs and members of the Rehaboo! team, where Antti is a CFO and Jukka is a board member. Rehaboo! has a solution to a problem that affects so many people, says Jukka: we need a fun easy way to move during the day. Rehaboo! has incorporated researched movements into a fun game. Playing the Rehaboo! Active game gives Jukka more energy to continue working sitting in front of the computer. “There is always also that wish to make a better score as well”, Jukka adds (we can confirm that Jukka’s desire is very strong indeed, he’s often on top of the internal score board!🏆)

Jukka Aho
Antti Pellinen

Serious people play games too 💪

Antti made his investment decision while playing an earlier version of Rehaboo! Active. Already then the game was very intuitive, and Antti was able to complete the race without any instructions. “Rehaboo addresses a real customer need. The need for extra activation and exercise is everywhere!”

The race gives me a great and energetic feeling, I’m naturally refreshed and energetic continues Antti. “But after a long race against Jukka a little tired, I must admit…” (and so is the rest of the team!)

So far we have only scratched the surface on the opportunities that gamifying activation, moving and physical therapy can produce. Jukka is sure that this is a start of great journey. The game gets new “seasons” every few months which keeps the interest up. Otherwise this would get boring after a few months of playing, adds Antti.

Antti and Jukka about their investments 💰

Antti is mostly interested in B2B companies with a clear value promotion and real customer benefit. A strong and capable team is mandatory. He currently has six companies in the areas of healthtech and ICT in his portfolio. Antti calls the Rehaboo! team a super strong one with very diverse backgrounds. The mission is fully aligned with his investment mission as well. Now that Rehaboo! has the seed round on, you have a great chance to participate in this growth story. And at the same time make the people feel better and healthier!

For Jukka, Rehaboo is his only direct investment at the moment: he usually invests on the stock market and real estate. The team is important for Jukka too: he describes Rehaboo! as a great group of people who are continuously developing a fun game that tackles real issues. If you want be part of a great team that tackles an important issue in the society, you should join Rehaboo! as investor now. This is very scalable business that has big growth opportunities

Want to hear more? 🤓

Some of the biggest challenges in the remote work are bad ergonomy and the lack of sense of belonging. Rehaboo! solves these problems. You can play our exercise game at home, see your teammates’ scores, and have fun power breaks together. On top of that, we have games for the elderly at care homes and hospital patients — they need activation too!🚶‍♀️🚶‍♂️

The game is powered by unique tech. We use the NVIDIA AI Cloud that makes it possible to play the game on any computer with a camera and internet access, no wearables or sensors required.

Help us disrupt activation! Rehaboo! is on a Seed Round, looking for €0,5mln investment to scale our unique motion-sensing game with integrated laptop (Win, Mac) camera (and very soon Android & iOS too) to fight inactivity.

Contact:

CEO Peter Green peter.green@rehaboo.com

CFO Antti Pellinen antti.pellinen@rehaboo.com

www.rehaboo.com

Fun fact: If you play iRacing, you might come across the Rehaboo! cars 🎮🏁 Jukka wanted the cars he uses in virtual racing stand out not only with the specs but also with the looks. How cool is that?

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Valeriya Kushchuk
Rehaboo!

En-journo from 🇷🇺, now storyteller & social media geek who works with startups in 🇫🇮