REITIUM PUBLICATION

REITIUM News: October 1st, 2019

REITIUM

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REITIUM Publication

5 min readOct 1, 2019

Announcements

We are excited to announce that Co-Founder, Laura Fortey has been invited to become an exclusive member of the Young Entrepreneur Council (YEC, LLC). Click HERE to read the full press release
REITIUM learned the latest in marketing trends last week at the Unbounce Call To Action marketing conference
Co-Founders Michael Moll and Thomas Park attended and presented at REIN (Real Estate Investment Network’s) A.C.R.E conference in Edmonton

Press

Startup Canada — Thrive Podcast Interview
September 19th
Podcast guest

The word failure comes with a special set of nuances that are unique to the entrepreneurship community. When starting up, you need to overcome so many challenges that sometimes, failure is the result. For Laura Fortey and many entrepreneurs like her, failure has been part of the process, and some even say a necessary one.

“The best advice that I would give to entrepreneurs is: don’t be afraid to fail. If it doesn’t work out, try the next thing,” says Fortey.

In this episode of the #THRIVEPodcast, host Komal Minhas sat down with Laura to learn about how she’s using the latest tech to build her company, REITIUM and share her startup story in Western Canada.

Past Events

Vancouver Startup Week (September 13th-20th)
Brainstation: Future of Fintech panel (September 18th)
Michael presenting at Startup Vancouver’s Startup Stories: Celebrating New Canadian Entrepreneurs (September 19th)
Laura mentoring at UBC cmd-f Phase One: Learn and Network (September 19th)
YWiB Leading with purpose (September 19th)
Michael presenting at eTalks UBC (September 25th)
Unbounce CTA Conf19 (September 25th & 26th)
Michael presenting and boothing at REIN’s (A.C.R.E) event in Edmonton (September 27th — 29th)

CTA Conf 19 Event Summary

Unbounce Call to Action conference empowers marketing professionals with knowledge, tools and technology. Bringing in twenty of the brightest minds in marketing, CTA conference calls on the attendees to challenge the status quo through innovative strategies and practical tactics. Inspired by the traditional IQ framework, this year’s conference covered six core elements of the “Marketing IQ” — design, copy, analytics, process, emotion and strategy. Each session was carefully curated to sharpen expertise and learning for improved marketing intelligence.

(L-R): Co-Founder Laura and Marketing Coordinator Wanjiru, Laura and Nir Eyal at Unbounce CTA Conf ‘19

The speaker line up was so phenomenal that we decided to recap a few of Team REITIUM’s key takeaways.

Sonia Thompson’s presentation at Unbounce CTA Conf ‘19

Sonia Thompson’s talk titled: “Kiki, Do you Love Me?” talked about how to win more loyal customers by making them feel like they belong. She gave the example of how the “In my feelings” video inspired a viral dance challenge that encouraged everyone (including celebrities) to participate. The cool thing is that no one was told to do this and no one was paid. It was as pure viral effect that enticed Drake fans to feel a sense of belonging by being part of the song, in their own expression.

And as quoted by Sonia Thompson: “Empathy fuels good marketing”.

Ross Simmonds presenting at Unbounce CTA Conf ‘19

Ross Simmonds shared strategies for content marketing to establish a market fit that focuses on the framework that tells a certain story.

In his very memorable words businesses should focus on:

“Research. Rethink. Remix.”

“Research” refers to understanding where your audience is and what channel your audience uses the most.
“Rethink” is borrowing (not stealing) and getting inspired by other content you’re exposed to.
“Remix” is about putting those two together and making it appeal to your audience.

Joanna Wiebe talked about effective copywriting and listening to our customers, especially by way of using surveys. Leveraging a thank-you page and asking a quick question is a great way to assess the needs of your customer. The words your customers will relate to is within them, it’s our job to pull it out and understand what they’re looking for.

Larry Kim giving his talk at Unbounce CTA Conf ‘19

Larry Kim “Top 7 Facebook Ad Hacks for 2020” demonstrated how to create higher user engagement by using active chatbots in the sales and marketing funnel, allowing customers to be heard 24/7.

Adding onto the plethora of unicorns in his presentation, another very memorable takeaway was don’t be a donkey in a world full of unicorns.

September 27th — 29th
REIN Edmonton Conference
Edmonton, AB
Presentation and Booth

In Edmonton, Co-Founders Michael and Thomas boothed and presented at the A.C.R.E (Authentic Canadian Real Estate) conference as part of REIN Canada. The booth was packed and the presentation that Michael gave was very well received!

Upcoming Events

Co-Founder Laura is a guest on Vancouver Real Estate Podcast with Josh Kepkay (October 1st)
Startup Vancouver Happy Hour (October 2nd)
PwC Female founders breakfast: Scaling — It’s always more complicated than you think (October 9th)

Upcoming Holidays

Hard to believe that we made it to the season of Halloween and Pumpkin Spiced lattes! Fall 2019 is here and we are excited to end the last three months of the year in style.

Happy Thanksgiving to our Canadian followers! We are thankful for all your continued support. We’re looking forward to some well deserved R&R with family and friends next weekend.