Q2 2018 Updates — Rekd Quarterly
I apologize for the radio silence from Rekd lately but we have been keeping quiet because our big changes all go hand-in-hand and we didn’t want to spoil them! This past quarter has been one of great excitement and optimism though, especially considering the study out of the Pew Research Institute, which highlights trends in social media among teens/Gen Z. The study pegs YouTube as the social platform where teens spend most of their time. This puts Rekd in prime position for the changes and partnerships that we are making and provides validation for the investments we have been making over the last quarter. Very exciting stuff, if I do say so myself!
Summarized below are the changes we made, setting the ground work for the major updates coming up in Q3:
I look at Rekd product updates in three major buckets:
- User expression — Giving users the ability to create new content and express themselves to the world
- Recommendations — Connecting users to better titles so they make better use of their free time and come back to create more content
- Engagement — Make it easy, conducive, and organic to want to converse/interact with others
This past quarter we have made investments in all three of those buckets, focusing especially on the first bullet, giving users the ability to create more fun and entertaining content that let’s them share their thoughts and opinions with their social circles.
Our profiles have been redone to give you a snapshot into what others are up to, making you want to follow them and revisit their profiles. We’ve also made changes that, looking to Q3 and Q4, allow us to make further improvements that will make users want to invest in, customize, and send others to their Rekd profiles.
Since users now have profiles that look amazing, profiles that they will be getting increasingly more ways to customize to their tastes, we needed to make it easy for users to find each other! That’s why all users now have usernames, that they can use with their Rekd profile URLs to send to other users. If people who have the Rekd app try to open a custom profile URL, that profile will automatically open in the Rekd app. That username is now searchable in Rekd so now it is easier than ever to find and engage with those you care about.
The last two updates are the most exciting. The first is a new way we have introduced for users to react to titles using pictures. We want to encourage users to post pictures of their reactions when they see the “OMG” moments in the movies they are watching, we want users posting about how excited they are waiting in line for the latest greatest movie, and we want to encourage users to share their special moments with movies as well (“I had my first date with my wife of 27 years watching this movie”).
We’re super excited to see how users use the feature as we continue to hone and give them the ability to better express themselves with pictures.
The second way users can now create content is with what we are calling “lists.” We all have buckets that we can group titles into, whether it is your “fav summer 2018 movies” or “best family flicks.” You can now create lists to keep all of your movies organized and shareable with the world. These lists show up on user profiles so they are just one more way that users can build up their reputation as someone putting out great movie related content.
All of these changes have been building up to what we are working on for a larger update in Q3. This update, rolling out to users in the coming weeks, will be the biggest Rekd update ever. We are super excited about it and can’t wait to see how users start using it in new and fun ways.
If you haven’t tried out the app yet, jump on the train now so you can see the biggest updates as soon as they roll out!
Find us here: https://www.rekd.app
Or download the app for iOS or Android.
Looking forward to seeing all of you in the Rekd App! Get Rekd!!
