The Yes/No Decision-Making Model: Persistent But Weak

Are you stuck in this obsolete model?

The “Yes/No” Decision Model

With the “Yes/No” decision model, an idea is presented, a discussion ensues as it’s considered by one or more people. Then, as long as it’s not a large, complex project, it’s either adopted or rejected.

The Danger of a Great Persuader

One of the potential pitfalls of this model is that you can easily be swayed if the idea is pitched by a passionate, articulate person who is highly invested in you or the organization adopting their idea.

The Danger of a Lousy Persuader

On the other hand, as explained in this blog post “Great Ideas Don’t Persuade,” the most brilliant idea in the world won’t get buy-in until it’s pitched by an excellent persuader.

Did Anyone Present a Dissenting Opinion?

You may find that you are tuned in to the energy of the presenter and don’t want to rain on their parade or seem negative, so you keep any concerns to yourself. You might have a few flashes of potential pitfalls, but see that everyone else is all bubbly and on board with the idea.

  • a job applicant
  • a marketing consultant
  • a new project procedure
  • a change in direction for your business
  • or something else…

Emotional Allure and the Yes/No Decision-making Model

I’ve seen this happen time and time again. An idea is skillfully pitched by a charismatic “believer” who may be an associate, a stranger, a website or even yourself!

Christine Green coaches business owners and organizational leaders who want to improve their decision-making process. She consults with employers, helping them make better hiring decisions. This is an updated version of the original post published September 23, 2009.



Essays on essential skills for effectiveness at home and at work. Relational skills like Assertiveness, Boundaries. Equanimity & Conflict Resolution. Procedural skills like Organizational Process & Planning, Facilitation, Decision-Making & Leadership skills that include them all

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Christine Green

Relational & Procedural Skills Coach. Web Design. Unbridled perspectives on almost everything.