AMP Logo Tips

Your AMP logo is important! Make it count.

Publisher logos in Google AMP carousel.

Your AMP logo is your brand’s first impression in Google’s AMP carousel, and your chance to signal quality and relevance to users. Here are a few tips for effective AMP logos:

1. First read Google’s AMP logo guidelines.

Here you’ll find basic format, dimension and padding requirements. The logo must fit in a 60 x 600 pixel box, but will be rendered in the AMP carousel at 16 x 160.

AMP logos must fit in a 60 x 600 pixel box.

2. Don’t make people squint.

View your AMP logo at 16 pixels high; that’s how it’ll be viewed in the AMP carousel.

Easy to read.
Easy to read.
Harder to read.

3. Your masthead graphic probably won’t work.

Website masthead graphics get pretty squished at 16 pixels high and are often designed for different dimensions than the AMP carousel space. Try a simple icon and graphical text instead.

Repurposed website masthead. Meh.
Much better!

Note: Some publishers are using an icon and html text instead of graphical text. This works, although it’s currently not mentioned in Google’s structured data documentation.

Logo and HTML text.

4. Tell users WHO and WHERE you are — don’t make them guess!

The AMP logo spec allows plenty of horizontal space, so use it to make sure your users know who you are! Include your full brand name and — if you’re a local publisher — the market you serve. This information can be important when you’re competing with other publishers in the AMP carousel.

A local source — but where?

Relay Media offers an AMP conversion engine that’s feature-rich but low-cost and easy to integrate with any website. Contact us if you’d like to join a growing group of quality publishers using our AMP solution, and follow us for future posts and updates!

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