AMP Traffic Gets A Twitter Bounce

10–15% of sessions on Relay Media’s AMP platform now come from sources other than Google

Last week at Google I/O Twitter announced they’re now linking to Accelerated Mobile Pages from their new mobile web app and are in the process of launching AMP support in their Android and iOS apps.

We see the impact of Twitter’s mobile web links pretty clearly; we can’t wait to see what happens when their native apps start surfacing AMPs!

Number of Twitter referrals to Relay Media’s AMP Platform, Nov. 6-May 20, 2017.

Twitter isn’t the only referrer choosing to link to AMPs when available. I wrote this column for Search Engine Land a few months ago when we noticed surges in referral traffic from Flipboard, Bleacher Report and other apps that are favoring reliably fast, clean AMPs over sluggish standard web pages. In March LinkedIn reported a 10% increase in time spent with AMP articles vs. non-AMP articles in its news feed.

The trend has continued; today about 10–15% of sessions on Relay Media’s AMP platform come from sources other than Google — up from about 3-5% in December.

Percent of 27 million monthly AMP sessions.

Important notes about this data:

  • Relay Media’s platform mainly serves news publishers. Websites in other categories might see different trends or top referrers. For example, Pinterest is heavily invested in AMP but is not traditionally a top referrer to news articles.
  • These are just our top five referrers; another 2–5% of sessions not included in this chart come from other referrers such as Pinterest, Yahoo and Reddit.
  • We’re showing percentages instead of absolute numbers since the number of publishers on Relay Media’s platform is growing and Google-sourced AMP traffic is also growing.

Relay Media is among the companies who see tremendous potential for AMP outside of Google search. We’re launching new products using AMP as a frictionless distribution format, and building experiences like Google’s AMP viewer for use on publishers’ own websites, in support of publisher-centered engagement and revenue strategies.

We’ll keep tracking this trend and publishing new charts as other platforms ramp up with AMP.