Bow Tie Cinemas celebrates 10 year anniversary of Movieland at Boulevard Square in Richmond

Flagship movie theater marks first decade with $5 tickets and $5 popcorn on Wednesday, Feb. 27

Marquee of Bow Tie Cinemas’ Movieland at Boulevard Square prior to its Feb. 27, 2009 opening (photo credit: Bow Tie Cinemas)

RICHMOND, VA. (Feb. 13, 2019) — — Bow Tie Cinemas (“Bow Tie”), North America’s oldest continually operating theater circuit, will celebrate the 10 year anniversary of their 17-screen location, Movieland at Boulevard Square, in Richmond on Wednesday, Feb. 27.

Feb. 27, 2019 will mark ten years of Movieland as Richmond’s number one theater, but will coincide with the opening of the new Bow Tie Bar, now serving specialty cocktails in addition to beer, wine, and cider. The first 2,500 guests will receive an exclusive, reusable tote bag. For the duration of the day, admission and popcorn will cost only $5 each.

Movieland is the first theater in Richmond to feature a café serving beer, wine, cider, and cocktails. Changes in Virginia alcohol regulations have enabled Bow Tie to upgrade Movieland to serve full liquor and to allow for patrons to bring in adult beverages to enjoy during the show.

“Movieland at Boulevard Square showcases our commitment to supporting revitalization in our urban centers,” said Bow Tie Cinemas CEO Ben Moss. “Richmond has a rich history of manufacturing, innovation, and culture. We’re proud of our investment in Central Virginia, as this theater remains one of our flagship locations nationally.”

“Over 10 years, Movieland at Boulevard Square has established itself as a mainstay of Richmond’s entertainment scene,” said Mayor Levar M. Stoney. “I congratulate Bow Tie Cinemas on its anniversary of bringing the best movies to the residents of our city, and wish them continued success in the next 10 years.”

First opening in February 2009, Movieland is located in a circa-1880 building formerly used as a locomotive assembly plant. Bow Tie renovated the historic structure, but took significant and meaningful measures to preserve and honor its history. Movieland restored the original light monitor in the lobby, commissioned two impressive paintings of locomotives manufactured by the plant, constructed sculptures with locomotive materials uncovered within the building, and salvaged a piece of the railroad track used to transport trains out of the factory.

“Opening Movieland represented such an incredible opportunity for Bow Tie Cinemas to bring style and grace to the moviegoing experience to Richmond, given it was the first new theater to open in the city in 30 years,” said Bow Tie Cinemas COO Joseph Masher. “It’s no secret, nor surprise that we’ve maintained our number one position in Richmond and we look forward to further enhancing the Bow Tie experience in the near future.”

In addition to Movieland, Bow Tie opened the four-screen Criterion Cinemas at Movieland in 2012, also at Boulevard Square. The building previously served as a brass foundry for the locomotive plant, in which special care was taken to restore the building’s historic features. Today, the Criterion is a fan favorite and features independent and foreign films.

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About Bow Tie Cinemas: Bow Tie Cinemas (“Bow Tie”) is a four-generation, family-owned company. Founded in 1900 by vaudeville impresario B.S. Moss, the company is the oldest theater circuit in North America. Bow Tie Cinemas operates nearly 400 screens in six states.