Movieland at Boulevard Square institutes new evening 17+ policy

RICHMOND, VA. (Feb. 27, 2023) — In response to overwhelming requests from its customers, Movieland at Boulevard Square will now require customers attending movies beginning at or after 7:30 p.m. to be at least 17 years of age.

This new policy, named 17 after 7:30, will begin on Friday, March 3, 2023, and will apply to all movies starting at or after 7:30 p.m. regardless of the film’s rating.

“We’re instituting this policy at the request of our valued patrons, and we are confident that 17 after 7:30 will greatly improve and enhance the movie-going experience for the vast majority of our customers,” said Joseph Masher, owner and operating partner, Bow Tie Management.

Masher added, “One of the elements that separates Bow Tie from large chains is our ability to listen and respond quickly to the needs of our patrons. Much like earlier positive changes such as reserved seating, this is another example of the high level of customer service on which we pride ourselves.”

For more information about BTM Cinemas, visit bowtiecinemas.com.

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